7 Big Surprises from My Research on Leadership During Crisis
Mark Sandborn
APRIL 5, 2022
Survey participants in the national study consisted of 1,005 consumers ages 18-90 weighted to the U.S. Census for age, gender, geography, and ethnicity. Of all my findings, such optimism in the face of uncertainty and anxiety is most important. This sample composition provided a highly accurate “snapshot of America”.
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