Andrew Chen

DECEMBER 26, 2018

Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

DECEMBER 26, 2018

Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Vantage Circle

JANUARY 31, 2023

But in the end, the company declared bankruptcy, and its leaders were sent to prison due to fraudulent accounting practices in 2001. They expect accountability and strategic moves from their employees. Ownership This organizational value of amazon emphasizes accountability on the part of the employee.

Diversity 104

Diversity Inclusion Accounts Operations 104

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. There’s a couple common frameworks to try to understand this, and one is the Growth Accounting Framework. How do you predict the future? Is it working and will it sustain?

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 10, 2018

Transportation and travel. And you get credits in your account when they accept it too – it’s a reciprocal give/get program. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

Transportation and travel. And you get credits in your account when they accept it too – it’s a reciprocal give/get program. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

SEPTEMBER 4, 2018

The OTA sites (online travel agencies – Priceline and Expedia) just spends, you know, they spend a GDP of many large countries in their acquisition; and then it’s often a tactic in some good business. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Andrew: Exactly.

Marketing 75

Marketing Metrics Retention eCommerce 75