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Millennials And Gen Z Want a Different Experience. How Will This Affect Your Ads?

Chief Executive

For many of us, the answer to one or both of those questions might be “every day.” Think about this as you decide where you’d like to advertise a product or service. The more we listen to something that interests us, the more it resonates. Tune into a podcast? How can brands learn from these listeners?

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Culture in Marketing | Marcus Collins

Peter Winick

Contact us for more information. Let us help you so you can devote yourself to what you do best. And you’re joining us on the podcast, which is leveraging thought leadership. Okay, so let’s start with give us the short version of your backstory. Making visible the invisible forces that drive our habits.

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LeadershipNow 140: January 2024 Compilation

Michael McKinney

Legitimacy Crisis of US Politics Looms by @jamesstrock Rising Independent Voter Numbers Are Fire Bell in the Night Not Sure Where to Start with Your AI Strategy? Legitimacy Crisis of US Politics Looms by @jamesstrock Rising Independent Voter Numbers Are Fire Bell in the Night Not Sure Where to Start with Your AI Strategy?

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Storytelling for Business | David Hutchens

Peter Winick

Our conversation starts with David’s story; going from copywriter at advertising agencies, to attending the ASTD Expo with his portfolio, seeking an opportunity to write about the things he really cares about – innovation and leadership. They need advertising. Contact us for more information. I’ll give you one.

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Threading the Needle of Thought Leadership | Nora DePalma

Peter Winick

Contact us for more information. Let us help you so you can devote yourself to what you do best. Nora DePalma I use the term thread the needle, because in the work that we do with dialog, we are spending a lot of time in the climate and sustainability space and. Otherwise, they are likely to tune out. Let’s begin.

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the worst boss of 2022 is…

Alison Green

The final votes are in, and I work at Twitter — or rather, that person’s boss, Elon Musk — won the Worst Boss of 2022 Award, with 53% of the vote in the final match-up. A close second, the CEO who was obsessed with his assistant and wanted her to be his emotional support , captured 47% of the vote.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Michael McKinney

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. That set us up beautifully to offer the mattress industry’s first (and to date, only) One Year Love Your Mattress Guarantee. C HALLENGER BRANDS know what it means to fight their way to success.