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AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations

UVA Darden

AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations harnessv Thu, 05/09/2024 - 16:05 9 May 2024 Entrepreneurship & Innovation Gosia Glinska The latest advances in artificial intelligence offer companies unprecedented opportunities to become more customer centric.

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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

In the digital economy, data is the lifeblood of successful marketing strategies. In the digital economy, data is the lifeblood of successful marketing strategies. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers.

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How One Marketing Team Made AI Part of Its Daily Work

Harvard Business Review

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. But AI alone won’t yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice.

Marketing 102
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Set and Forget -- A Losing AI Approach

Chief Outsiders

In the realm of business, artificial intelligence (AI) is commonly touted as nothing short of a marvel—a powerful tool ready to solve complex business and marketing issues autonomously.

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A Practical Guide for Marketers Who Want to Use GenAI

Harvard Business Review

The risks around generative AI are real. But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether.

Marketing 119
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Why Developing an AI-Ready Organization is Crucial for Success

Lolly Daskal

In today’s rapidly evolving digital landscape, the integration of artificial intelligence (AI) has become a defining factor for organizational success. Developing an AI-ready organization is not merely a choice but a necessity to stay competitive and relevant.

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Unleashing Predictive Power| Eric Siegel

Peter Winick

A Journey through Predictive Analytics and AI Deployment An interview with Eric Siegel on successfully deploying machine learning. In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.”