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Implementing niche solutions at scale | Urvashi Bhatnagar

Peter Winick

Putting scientific solutions into a book for the general audience. She is also the co-author of The Sustainability Scorecard: How to Implement and Profit from Unexpected Solutions. With a better understanding of the issues, they proceeded to write a book that would make a big impact in both chemistry and management. Transcript.

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Elevating your brand with a book | Stacy Mayer

Peter Winick

The impact a book can have on your mission and message. An interview with Stacy Mayer about her new book and the effects it has had on her and her business. Stacy shares her writing journey, and talks about the impact the book has had since its publishing, elevating her credibility and ability to leverage her thought leadership.

Scaling 242
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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All You Need To Know About Casual Friday: Its Benefits And Implementation

Vantage Circle

Benefits Of Casual Friday At Work. Let's look at a few benefits it brings to the workplace. Employees view dress-down days or casual Fridays as benefits after a long week. Implementing a casual work day can help break the monotony and make work more fun. Opportunity for personal expression of style. Boosts morale.

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21 HR Books Every HR Professional Should Read in 2024

AIHR

In this article, we list 21 must-read HR books that will help you do your job better – whether you’re a seasoned HR practitioner or just getting started in the field. It is arguably one of the most-read study books when it comes to HR. In its 18 chapters, the book examines the key aspects of HR. Let’s dive in.

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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
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Strengthening a Brand with a Book | Michael Tuggle

Peter Winick

An interview with Michael Tuggle about writing a book that enables challenger brands to break out. Michael discusses what it was like working with his partner for more than 6 months of writing, and another 12 months of editing, in order to bring their book to life. When writing a book don’t edit yourself as you go.

Marketing 130