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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. Nick Grey Okay, So I made this book.

Scaling 130
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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

You write books, travel for keynote speaking, network with other experts and create lots of content. He shares how a book can become the gateway to your larger ecosystem. He shares how a book can become the gateway to your larger ecosystem. Three Key Takeaways: It is really hard to write a book.

Marketing 130
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The Enterprise Thought Leadership Blueprint | Peter Winick and Bill Sherman

Peter Winick

Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought leadership within corporate landscapes. When scaling our thought leadership for the enterprise level don’t get fixated with the end-user. Peter Winick: People that have the scales and the model and all those things might not.

Scaling 198
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force. Contact us for more information.

Sales 244
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Previewing a full chapter of The Cold Start Problem — my upcoming book dropping in December

Andrew Chen

Hi readers, In just a few weeks, I will be dropping new book, The Cold Start Problem !! If you’re reading about this book for the first time, you might be asking yourself — what is the Cold Start Problem about? How to get them started, how to scale them, and what it’s like to compete.

Scaling 63
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What is HR Analytics? All You Need to Know to Get Started

AIHR

HR analytics allows HR professionals to make informed decisions and create strategies that will benefit employees and support organizational goals. In this article, we will explain what HR analytics is, its benefits, as well as how to get started and grow in your HR analytics capabilities.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

Hi readers, I’m so, so excited that my upcoming book is dropping in one week, on December 7!! The Cold Start Problem , as the book is called, is about the secret that drives many of tech’s most successful products. The Hard Side of a network is, by definition, hard to scale.