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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. Nick Grey Okay, So I made this book.

Scaling 130
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Implementing niche solutions at scale | Urvashi Bhatnagar

Peter Winick

Putting scientific solutions into a book for the general audience. With a better understanding of the issues, they proceeded to write a book that would make a big impact in both chemistry and management. She’s the author of the recent book The Sustainability Scorecard How to Implement and Profit from Unexpected Solutions.

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Elevating your brand with a book | Stacy Mayer

Peter Winick

The impact a book can have on your mission and message. An interview with Stacy Mayer about her new book and the effects it has had on her and her business. Stacy shares her writing journey, and talks about the impact the book has had since its publishing, elevating her credibility and ability to leverage her thought leadership.

Scaling 242
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Reaching Scale in Thought Leadership | Bill Sherman

Peter Winick

Our host, Bill Sherman, discusses reaching scale and the various methods you can use to increase your share of the market. When most hear the word scale they’ll think of a kitchen or bathroom scale – a tool for measuring. When it comes to thought leadership, what does “reaching scale” mean? Transcript.

Scaling 130
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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

You write books, travel for keynote speaking, network with other experts and create lots of content. He shares how a book can become the gateway to your larger ecosystem. He shares how a book can become the gateway to your larger ecosystem. Three Key Takeaways: It is really hard to write a book.

Marketing 130
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Five Strategies To Help Scaling Companies Overcome HR Hurdles

Chief Executive

While it’s long been true that fast-growth firms face extraordinary enterprise-wide challenges as they scale, the ongoing upheaval in the labor market has sharpened the focus of senior leaders on one particular business function, human resources. Address the whole talent life cycle. Embrace a strategic approach.

Scaling 98
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The Enterprise Thought Leadership Blueprint | Peter Winick and Bill Sherman

Peter Winick

Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought leadership within corporate landscapes. When scaling our thought leadership for the enterprise level don’t get fixated with the end-user. Peter Winick: People that have the scales and the model and all those things might not.

Scaling 208