Peter Winick

OCTOBER 23, 2023

How does a thought leader get an audience to take notice, remember, and actively use the content you are putting out? To get a firm grasp of exactly what engagement means and how to get your audience there, I’ve invited Scott Gould to join me. In addition, we can help you implement marketing, research, and sales.

Media 305

Media Marketing Employee Engagement Scaling 305

Eric Jacobson

OCTOBER 26, 2023

Branding, marketing and leadership expert, Debbie Laskey , is publishing a fascinating series on her blog, which will continue through the rest of 2023. The series is titled, " Fall Back to Reading Series ," and it features input from dozens of leadership and marketing experts, mostly who have previously appeared on her blog.

Nonprofit 72

Nonprofit Marketing Manager 72

Peter Winick

APRIL 17, 2023

So how can thought leadership elevates you above the others in that space in a way that connects with a larger audience? Three Key Takeaways: You need to find and embrace your own voice with its quarks because that is what attracts people to it. In addition, we can help you implement marketing, research, and sales.

Risk Management 130

Risk Management Manager Marketing Sales 130

Peter Winick

MAY 8, 2024

Whether you publish your content in a book, on social media, or other medium it has to be clear and engaging. Peter Winick and the team at Thought Leadership leverage can help you develop a variety of material for any medium! And you’re joining us on the podcast, which is leveraging thought leadership.

Media 190

Media Marketing Scaling Energy 190

Peter Winick

SEPTEMBER 21, 2023

Have you ever nodded off a little during a presentation? Before Kraig was rocking the stage, he had authored The Must-React System, and he explains why when doing outreach leading with value proposition and product benefit language might seem intuitive it actually isn’t the most effective method. How are you? Peter Winick Yes.

Deliverables 260

Deliverables Energy Accounts Payable Sales 260

Peter Winick

APRIL 17, 2023

How times are changing for thought leadership and what you can do to keep up. When you’ve spent decades behind the curtain, building brands and platforms for other thought leaders – what does it take to step into the spotlight and create your own? Let us help you so you can devote yourself to what you do best.

Marketing 211

Marketing Media Sales Sales 211

Peter Winick

FEBRUARY 20, 2023

If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. So what are your other options? We discover what the target audience loos like for Lee and Julie’s offerings. Three Key Takeaways: You need to find where your passion meets the needs of the market.

Marketing 246

Marketing Sales Sales Scaling 246

Peter Winick

JULY 31, 2023

So how do you create content that a sales team can easily access and assess? And how can you measure the success of it? Dani talks how powerful thought leadership can be and how it really needs to come from a philosophical belief in wanting to help people and your industry, even if you never get anything in return.

Sales 130

Sales Sales Marketing Metrics 130

Michael McKinney

JUNE 8, 2023

John Daly on the importance of repetition: “There is a wonderful story of a man who was so in love with a woman who lived far from him that every day, for 500 days, he mailed a love letter to her. Source: Advocacy: Championing Ideas and Influencing Others: Championing Ideas and Influencing Others ( Blog Post ) II.

Accounts 84

Accounts 84

Andrew Chen

FEBRUARY 26, 2024

But I like to pretend) You’ll never regret spending time in SF If you work in tech, you’ll never regret spending 3-5 years in the Bay Area. Although the intros were very light on context, people were willing to grab coffee and share what they were working on, and what they’ve learned over the last couple years.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

Peter Winick

AUGUST 11, 2023

How books can change the world with their ideas in ways that articles do not. Our conversation starts by discussing where you find the value in writing a book. When publishing about important, but hard topics that many would rather not think about how do you get your message out? Do what is in your heart.

Marketing 130

Marketing Manager Change Management Advertising 130

Peter Winick

APRIL 6, 2023

If you had nearly 30 years of experience building brands like American Airlines and Pepsi, wouldn’t you want to share all the great insights you’d developed? The time cost of writing a book can be large, but if you can pick up a handful of new clients it will be well worth the investment.

Marketing 130

Marketing Sales Sales Advertising 130

Lolly Daskal

FEBRUARY 13, 2023

Just like individuals have their own unique way of communicating, so do team members. But what communication framework can a leader use? Here are the 5 love languages of communication and how to apply them: Words of Affirmation: This love language is all about using words to show appreciation and support for your team members.

Diversity 141

Diversity Leadership Development Manager 141

Peter Winick

MAY 4, 2023

What does it take to write a book? Being a thought leader can be hectic – if you know how to find the audience that needs you most! Three Key Takeaways: You can get lucky by being in the right place at the right time. In addition, we can help you implement marketing, research, and sales. Or host a podcast?

Metrics 130

Metrics Sales Funnel Marketing Accounts 130

John Maxwell

AUGUST 31, 2021

But the truth is, the only things we can control are our own reactions and attitudes to what is put before us! As we start to wind down 2021 and set our mind to a better 2022, I think we should seek to live out the universal commandment to love others. Paul says that “Love is patient.” See you then!

Government 147

Government Employee Engagement 147

Vantage Circle

APRIL 28, 2024

How many of you have felt the “high” after getting a “Job well done” That's the essence of employee recognition – feeling valued for your hard work. When you show appreciation to your employees, they feel more involved and valued. What is an employee recognition survey?

Scaling 104

Scaling Employee Engagement Retention Manager 104

Peter Winick

JULY 20, 2023

Ever heard, “To be successful, you have to get out of your comfort zone!” ” But if your “comfort zone” aligns with your core values, what then? Can you find an alignment between those values and marketing that will allow you to stay in your comfort zone and find success? How are you?

Sales 130

Sales Sales Marketing Media 130

Get Lighthouse

JUNE 21, 2022

It turns out, the same Gallup report found that rapport is a major driver of employee engagement: As the chart above shows, if you haven't built rapport, if you don't have a foundation of trust and understand who they are, there's little chance your team will come to you with problems or be engaged or motivated at work.

Manager 136

Manager Travel Employee Engagement Education 136

Vantage Circle

OCTOBER 5, 2022

Are you sick of the same old holiday greetings and searching for some new and creative corporate Diwali wishes? If so, you've come to the right place! Read this blog to choose the 18 Best Diwali Office Decoration Ideas!). Also read our blog on: 50 Best Words of Appreciation for Employees You Can't Ignore.

Media 98

Media Energy Operations Marketing 98

Michael McKinney

MARCH 31, 2023

Here are a selection of tweets from March 2023 that you will want to check out: Chronos or Kairos—Is it Your Moment for a Career Change? by @artpetty Leaders Love Puzzles (for Better and for Worse) by @edbatista No Time for Career Development? by @Julie_WG Self-Esteem: Why It's Career Rocket Fuel!

Diversity 86

Diversity Operations Manager 86

Peter Winick

JANUARY 5, 2023

When producing thought leadership while working for another organization you have to balance the needs of the company with your own wants. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales.

Education 130

Education Culture Change KPI Marketing 130

Michael McKinney

JANUARY 25, 2024

What I’m talking about is our relationship with our goals. If she doesn’t love me back, I’m a loser. Yet we do it all the time!” Source: Easier: 60 Ways to Make Your Work Life Work for You * * * Look for these ideas every Thursday on the Leading Blog. I’m not saying that having goals is completely useless.

Energy 91

Energy 91

Liquid Planner Leadership

FEBRUARY 8, 2022

Do you have a plan for Valentine’s Day? If not, it is time to get on it, so you are ready with a demonstration of your love for that special person in your life. Do you love them? Are you investing sufficiently to ensure they receive the attention they deserve and will be healthy into the long term?

Project Management 71

Project Management Software Rollout Manager 71

Peter Winick

NOVEMBER 3, 2022

We all have preconceived views of what life should be but don’t have to feel like we are just going through the motions because they are scripted for us. Zale shares how his typical journey to become a doctor took a turn when he stopped to consider what other interests and passions he’d like to pursue beyond his profession. Transcript.

Implementation 130

Implementation Benefits Marketing Engineering 130

Peter Winick

MARCH 2, 2023

In addition Raoul is the author of Firestarters: How Innovators, Instigators, and Initiators Can Inspire You to Ignite Your Own Life which is based on interviews with entrepreneurs and leaders in many walks of life, this self-help book gives readers the tools for finding success in their careers, businesses, organizations, and private lives.

Advertising 130

Advertising Benefits Marketing Media 130

Get Lighthouse

JANUARY 23, 2024

It's super helpful to know what you like when we write this newsletter. It turns out, the majority of you like all the sections of the newsletter, and there's a variety of ways you'd like to support the newsletter. Note: you should have an email from us if you marked interest in things we haven't offered previously).

Banking 52

Banking Culture Change Energy Manager 52

Get Lighthouse

FEBRUARY 20, 2024

Let’s dive in… Table of contents: Food for Thought on MBWA no matter where you are News & Reports for Managers on Making Hybrid Work for Everyone Book of the Month on my Favorite Lesson from The Score Takes Care of Itself Note: This is a preview of our weekly leadership newsletter, Lighthouse Leadership Weekly (LLW).

Manager 52

Manager 52

Peter Winick

OCTOBER 24, 2022

To better understand what’s happening, I’ve invited Michelle J. By providing insightful and useful content in a constant flow, you stay top-of-mind, and when your audience is ready to buy, you are the first person they think about. It’s important to keep creating content, you also need a strategy for that content.

B2B 145

B2B Sales Sales Marketing 145

Michael McKinney

MARCH 2, 2023

Former IBM Chairman and CEO Ginni Rometty on the challenge of changing a culture: “When moments of reinvention arrive, innovating the how can be overlooked in favor of focusing on the what. Purpose is basically the reason you exist. Indeed, it’s not enough to just tell people to deliver a different outcome.

Scaling 64

Scaling 64

Mark Sandborn

JULY 18, 2022

How do they do that and become smart losers? When you are that loser, here are some ideas to make you a smart loser: 1. Now I got mad at myself for not doing enough preparation and work to win. 2. Look for an explanation so you understand what happened. Don’t get mad at the winner.

94

94

AIHR

SEPTEMBER 6, 2022

Whether you’re a fresh graduate interested in Human Resources Management or a seasoned professional who wants to switch careers, you might wonder how to get into HR. Contents Job outlook and salaries in HR What qualifications do you need to work in HR? What qualifications do you need to work in HR?

Recruitment 121

Recruitment Administration Manager Benefits 121

Get Lighthouse

DECEMBER 19, 2022

What was he doing wrong? It may seem like a simple thing you can put off, but building rapport with team members is key to so much you do as a manager. Today, we take a look at what those key benefits are to building rapport with your team. Show you care by making the effort.

Manager 136

Manager Benefits Employee Engagement Onboarding 136

Scott Elbin

JANUARY 3, 2024

For my first post of 2024, I want to share with you how I intend to transform my annual Life GPS® planning tool into a decade spanning life roadmap. As I’ve written about before on this blog and in my books, the framework we use for that planning process is a one-page tool we developed called the Life GPS®. I know what it is now.

Accounts 62

Accounts Benefits Manager 62

Lolly Daskal

FEBRUARY 20, 2023

You can try the following four mindset shifts that can help you avoid stress and make you more effective. Make time for activities that nourish your mind, body, and spirit, such as exercise, meditation, or spending time with loved ones. Recognize when you’re being too hard on yourself. Shift your thinking.

Manager 142

Manager Leadership Development 142

Andrew Chen

JANUARY 3, 2024

Hi readers, Doing a short round up on various links, books, a quick life update, and other stuff going on. but am proud of what I published… Blog posts from 2023 How to design a referral program. You’ve seen a lot of startup pitch decks, but this is an interesting example of one for a fund. Creator Economy 2.0:

Marketing 86

Marketing Revenue Energy Media 86

Peter Winick

DECEMBER 1, 2022

Much like research and development, you can’t expect quick results. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. In addition, we can help you implement marketing, research, and sales.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Get Lighthouse

MAY 7, 2022

Are you looking for high-potential people to join your team? Can you tell the difference between someone who can quickly grow into a role, and someone who won’t be worth the effort and time investment? Maybe you can’t afford a veteran, high performer with a lengthy list of wins on their resume. The best of intentions….

Engineering 129

Engineering Manager Marketing Compensation 129