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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Growth Is A Leadership Issue, Not A Sales Issue

Eric Jacobson

Edinger , author of the new book, The Growth Leader. Growth is a leadership issue, not a sales issue,” he adds. His book explains why that is true. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership.

Sales 89
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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The Path of Developing a Book into a Business Model. | AJ Jacobs & Rita Gunther McGrath

Peter Winick

Publishing, marketing, and building a business from a book. An interview with AJ Jacobs & Rita Gunther McGrath about their experiences from book to business. . Many professionals realize that a published book is a great business card – but is anyone actually reading it? Does your book have an impact?

Marketing 246
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Chief Executive Magazine’s CEO Readers List Their 10 Favorite Business Books Of All Time 

Chief Executive

To help you prepare for whatever’s coming next, take a breath over the holiday, or at least nail down some last-minute shopping for your team, we compiled a list of the 10 best business books with the help of the CEO community nationwide. . Sales/Marketing . Operations . Haven’t read some of them? Tis the season: .

Sales 98
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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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How To Grow Your Company Into Unicorn Status

Eric Jacobson

The book, What a Unicorn Knows , offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed. Thank you to the book’s publisher for sending me an advance copy of the book.

Scaling 87