Andrew Chen

NOVEMBER 15, 2021

Let me set it up in a few bullets: Many of tech industry’s most valuable products — Slack, Zoom, Instagram, Twitch, YouTube, and others — are at their core products that connect people to each other. These frameworks are targeted at teams building new products, first and foremost. The Cold Start Problem.

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Andrew Chen

JANUARY 9, 2020

In the interim, I’ve stayed pretty active on Twitter, writing tweetstorms that sometimes turn themselves into essays on here. For a quick summary of the essays that did make it onto here, including a couple guest collaborations, here’s an easy set of links: The Passion Economy (guest essay by Li Jin, a16z).

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Marketing Retention B2B Scaling 52

Andrew Chen

OCTOBER 31, 2016

They pulled together a great essay below!]. Guest Essay by Susan Su, Reforge. If you’re looking for your next job in growth, or you’re trying to fill one at your company, consider this a peek into how a few other growth marketing experts are structuring their growth interviews. Growth Interview Questions. Growth Resources.

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Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Why offline products are so compelling for acquiring customers. High frequency versus episodic usage products. Hope you enjoy it!

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Peter Winick

AUGUST 4, 2022

To explore ways to humanize a complex brand or product, I’ve invited Denise Broady to share her expertise in research, thought leadership, and consulting. Often, marketers feel the need to go it alone and control all aspects of their content’s delivery, but thought leadership doesn’t have to be a solo project. Transcript.

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Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. In this essay, I’ll aim to answer this critical question — how do you hire a Head of Growth — using parts of framework from my upcoming first book, The Cold Start Problem.

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Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 3, 2021

Hello readers, Viral growth — specifically the type baked into product features, in the form of invites, sharing, and collaboration — is a topic I’ve been endlessly fascinated by. It’s the central force that has propelled many of the world’s most popular products to billions of users. thanks, Andrew.

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Retention Marketing Metrics Media 72

Andrew Chen

NOVEMBER 1, 2018

The same skills needed to grow new products can be used both to evaluate new startups to invest in, and once we’ve invested; to help them grow. My previous background up to that point was in user acquisition and ad tech, and I was making the pivot to consumer products. There was a lot to learn.

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Metrics Scaling Marketing Media 111

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

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Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

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User Experience Retention Marketing Travel 48

Andrew Chen

MAY 14, 2018

Collaborative tools like Dropbox and Slack benefit from built-in virality , where teams adopt them together – and they represent a tidal wave of software products that truly understand the relationships between people. Listen to the podcast here ». tldr; Here’s 5 quick takeaways. Full Interview with Adam Risman (Intercom).

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SaaS Retention B2B eCommerce 71

Andrew Chen

DECEMBER 13, 2018

I recently did a podcast with Ryan Hoover, co-founder of Product Hunt and my sister Ada Chen Rekhi, previously SVP Marketing at Survey Monkey – here’s what we talk about: The network effects that makes Silicon Valley what it is. Companies and Products Mentioned in This Episode. Bose — Noise-cancelling earbuds.

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Engineering Scaling Marketing Manager 79

Andrew Chen

DECEMBER 13, 2018

I recently did a podcast with Ryan Hoover, co-founder of Product Hunt and my sister Ada Chen Rekhi, previously SVP Marketing at Survey Monkey – here’s what we talk about: The network effects that makes Silicon Valley what it is. Companies and Products Mentioned in This Episode. Bose — Noise-cancelling earbuds.

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Engineering Scaling Marketing Manager 40

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Where should growth teams focus?

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Andrew Chen

JANUARY 31, 2018

Essays from 2017. To grow to beyond an initial vertical, startups have to think about expanding geos, adding new products and price points, decrease friction, and grow demand+supply stickiness. Expanding on a tweetstorm, this essay breaks down the key lessons I’ve learned from running a professional blog over the last 10 years.

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Marketing Metrics Scaling 67

Peter Winick

APRIL 4, 2024

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. But a lot of it was product tactical training. Product probably trumped people in that culture. Contact us for more information.

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Hospitality Real Estate Manager Energy 306

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market.

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Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. The essay below argues: “ The Passion Economy.” And quick plug, if you want to read more about the market like this, subscribe to the a16z newsletter here ). Thanks, Andrew.

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SaaS Software Revenue Marketing 90

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. The essay below argues: “ The Passion Economy.” That shift is already evident in marketplaces for physical products; it’s now extending into services. But what’s the next?

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