Peter Winick

MARCH 6, 2023

This monthly newsletter is full of practical information, advice, and ideas to help you reach your organization’s thought leadership goals. And these are like underlying, like cultural and social trends that are fueling the growth of this industry. Transcript Bill Sherman Generative A.I. Newsroom employment in the U.S.

Media 130

Media Marketing Sales Sales 130

Andrew Chen

AUGUST 8, 2022

Above: Dropbox’s innovative growth initiative — A referral program to give/get storage. Then realizing the key was to accelerate word-of-mouth and viral growth by offering a “give and get storage space” program. How do you set referral amounts? Why a referral program? … but then failing! Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Ed Batista

NOVEMBER 7, 2022

A few years ago one of my clients was a C-level executive at a technology company that had met with early success but was now falling short of its goals. Profitability has rapidly replaced growth as a metric of success, and leaders are responding accordingly, with layoffs, hiring freezes and other cost-cutting measures.

Accounts 56

Accounts Manager Education Operations 56

Andrew Chen

DECEMBER 10, 2018

Viral growth. How chain letters were invented and rethinking its effectiveness in the framework of viral growth. The intersection of growth hacking, new tech, and pre-existing consumer motivations. Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter. Content marketing.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

OCTOBER 31, 2016

They asked a great question – how do you interview for growth folks? I gave some my 2 cents based on my experience helping startups and growth folks. They pulled together a great essay below!]. Growth Interview Questions. Guest Essay by Susan Su, Reforge. Growth Hacking a City. Growth Resources.

Metrics 92

Metrics Revenue Marketing Education 92

Get Lighthouse

MAY 7, 2022

Depending on your industry, try: Having a marketer write a 90-day marketing plan to hit a growth target that you’d actually want them to do if you hired them. This will have them far outperforming their compensation, and set them up to be a valuable asset to your company for years to come. That all took 2.5 A story of high potential.

Engineering 129

Engineering Manager Marketing Compensation 129

Andrew Chen

NOVEMBER 15, 2021

Let me set it up in a few bullets: Many of tech industry’s most valuable products — Slack, Zoom, Instagram, Twitch, YouTube, and others — are at their core products that connect people to each other. Thanks to all of you for the tens of thousands of emails, tweets, and preorders in support of my work. A network of networks.

Scaling 63

Scaling Operations Revenue Metrics 63

Andrew Chen

DECEMBER 10, 2018

Viral growth. How chain letters were invented and rethinking its effectiveness in the framework of viral growth. The intersection of growth hacking, new tech, and pre-existing consumer motivations. Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter. Content marketing.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. What’s really happening beneath the surface of exponential growth curves. Phases of growth- why early companies focus on acquisition, but big companies focus on churn.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal.

Scaling 82

Scaling Marketing Recruitment B2B 82

Ed Batista

MAY 7, 2023

So in many cases the challenge is how to influence employees to modify their behavior in order to make it more likely that a meaningful stretch goal will be accomplished. This is most apparent where organizational life meets the legal system, and a host of laws and regulations set out expectations for leaders and employees alike.

Compliance 119

Compliance Manager Accounts Compensation 119

Zenefits

JANUARY 13, 2023

Others require essay-type answers to specific questions. With most performance reviews, the staffer may be unaware of an area where their manager sees the need for growth or an area of top performance. Armed with this knowledge, you may find opportunities to grow and develop their skill set. Goals for the coming year.

Performance Review 59

Performance Review Manager Retention Performance Management 59

Andrew Chen

NOVEMBER 3, 2021

This is the type of spikey, bad viral growth you don’t want! Hello readers, Viral growth — specifically the type baked into product features, in the form of invites, sharing, and collaboration — is a topic I’ve been endlessly fascinated by. Viral growth and retention are inextricably linked.

Retention 72

Retention Marketing Metrics Media 72

Get Lighthouse

OCTOBER 20, 2023

The belief is that by taking care of your team, they’ll take care of you and your company’s goals. He introduced this idea to the world in his essay "The Servant as Leader," published in 1970. She rallied employees around bold goals to revitalize the company. The stock price of Popeyes Louisiana Kitchen was around $10.25

Sales 75

Sales Sales Energy Manager 75

Brian Balfour

JANUARY 11, 2018

In a recent essay , Casey Winters, formerly Growth at Pinterest, says: “The search for one key metric for a complex ecosystem like Pinterest over-simplifies how the ecosystem works and prevents anyone from focusing on understanding the different elements of that ecosystem. Total time spent is the result of a set of actions.

Metrics 105

Metrics Retention Revenue SaaS 105

Andrew Chen

JUNE 25, 2019

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Thanks, Andrew.

User Experience 111

User Experience Retention Marketing Travel 111

Ed Batista

JANUARY 19, 2023

It's impossible to convey how much my work with them has meant to me, and how significantly it shaped my growth and development, not only as a coach, but also as a person. It's impossible to summarize my relationship with Stanford in a single essay, but I can recount half-a-dozen stories from the last few decades that provide a little color.

Nonprofit 52

Nonprofit Leadership Development Hospitality Engineering 52

Andrew Chen

JUNE 25, 2019

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Thanks, Andrew.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

DECEMBER 13, 2018

Ada shares her insights on the contrasting skill sets needed when working at a big company versus a small startup, after having herself gone from a small startup to a huge organization like LinkedIn back to a two-person startup with her husband. Big companies versus small ones. Thanks for having me over here. Very, very structured.

Engineering 79

Engineering Scaling Marketing Manager 79

Andrew Chen

DECEMBER 13, 2018

Ada shares her insights on the contrasting skill sets needed when working at a big company versus a small startup, after having herself gone from a small startup to a huge organization like LinkedIn back to a two-person startup with her husband. Big companies versus small ones. Thanks for having me over here. Very, very structured.

Engineering 40

Engineering Scaling Marketing Manager 40

Andrew Chen

NOVEMBER 13, 2018

Dear readers, Building a new growth team is hard. A few months ago, I spoke on lessons learned from various organizational structures for the growth teams at Uber, organized as 5 broad topics: Why create a growth team? What’s the difference between a “growth hacker” and a growth team?

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110

Andrew Chen

MAY 28, 2019

Podcast content is typically available for free, though creators can choose to set up private RSS feeds that require payment to access. Americans listening weekly to podcasts grew from 7% in 2013 to 22% in 2019. 65% of monthly podcast listeners have been listening for less than 3 years.

Advertising 93

Advertising Revenue Media Marketing 93