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Streaming Video Series: Originality, Personality and Loyalty

UVA Darden

Intellectually, Palomba is fascinated by media and entertainment companies and the way they market their products in a dynamically changing competitive landscape. As a media management scholar, Palomba's research focuses on consumer behavior, branding, and marketing behind video games, television and film.

Media 98
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Media and the Public’s Limited Advertising Attention Span

UVA Darden

Media and the Public’s Limited Advertising Attention Span burtonc Fri, 12/01/2023 - 13:11 1 December 2023 Marketing & Sales Strategic Marketing Advertisements used to be an inevitable companion to entertainment. And the industry still thrives; the average American consumes about six hours of media a day. Manhattanville College; M.A.,

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14 Ways To Prepare For The Future Of Video Marketing

Forbes Leadership

From the explosive growth of social media platforms that rely on short, user-generated videos to a boom in AI-assisted scriptwriting, the future looks bright for video.

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15 Unique Ways To Capture Audiences’ Attention With Video In 2023

Forbes Leadership

Whether brands opt to leverage social media, TV, streaming services, digital billboards or any number of other video-friendly marketing channels, the most important thing to consider is how to stand out among the torrent of video content consumers encounter every day.

Media 81
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Ramifications of Employees Posting TikTok Videos

Zenefits

Often, the video goes viral. Social media is a powerful marketing tool if used correctly. Social media is a powerful marketing tool if used correctly. Most businesses find that without a strong social media presence, they lose market share and applicant interest. For some, that means 15 minutes of online fame.

Media 64
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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

The paper, which Palomba co-authored with Vijay Viswanathan and Judy Franks of the Northwestern Medill School of Journalism, Media, Integrated Marketing Communications, explores how ad-free and tiered subscription models are reshaping the media landscape and outlines seven new “consumer clusters” that advertisers could target.

Media 98
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How B2B Brands Can Find Success With Short-Form Video

Forbes Leadership

Hint: Social media-style videos aren’t always most effective on social media platforms.

B2B 79