Andrew Chen

OCTOBER 17, 2017

Decrease friction from signup to successful transaction. Decrease friction from signup to successful transaction. Signup and onboarding. Add new products and price points. Grow supply + demand stickiness. Let’s dive into each one. Expand into new geographic markets. Setting up payment. Finding the desired transaction.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Walk Me

JULY 4, 2022

Software that can group users based on signup date, industry, and other specific parameters will help you personalize the experience and focus on providing only the content that’s relevant to certain users or groups. User segmentation. Segmentation also saves time and makes content creation quicker, minimizing wait time for the users.

Software 52

Software Digital Transformation SaaS Workflows 52

Andrew Chen

NOVEMBER 1, 2018

There’s a reason why so many landing pages are just signup forms. So if I see a startup that doesn’t directly ask for the signup, I assume there’s upside that can be gained. This is a look at signups broken down by channels/loops and by time period (ideally weeks). Do the signups stay linear? Or go flat?

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

MARCH 21, 2016

That’s a level of growth that isn’t reached just by moving the needle on the conversion rate of your signup flow. Really running up the score and achieving the highest possible upside.”. You have to take big swings. You can’t get there purely by optimization.

Engineering 56

Engineering Marketing Balance Sheet Advertising 56

Andrew Chen

JUNE 12, 2017

You now have multiple chances to increase their Psych to get them to continue to signup or, if you’re not careful, decrease their Psych and cause them to bounce. Decreasing cognitive load is more than just short signup forms. Psych on the landing page. Once a visitor hits your landing page — great! Enter personal info.

Energy 111

Energy Onboarding Insurance Travel 111

Andrew Chen

NOVEMBER 15, 2021

Have we seen referral signups dip in the last week? “So why did surge increase in San Francisco so much? And why is it up even more in LA?” He began to pace up and down the side of the War Room, the intensity of the questions increasing. How’s the conversion rate in the funnel going? Were there a big events this week?

Scaling 63

Scaling Operations Revenue Metrics 63

Andrew Chen

NOVEMBER 3, 2021

With a tremendous amount of difficulty — honestly, far more than is worth it — it’s possible to directly measure the viral factor of a product and then instrument each step of the signup funnel and invite flows. This then gives you the ability to make changes to specific parts of your flow and see its effect on viral factor.

Retention 72

Retention Marketing Metrics Media 72

Andrew Chen

AUGUST 10, 2023

And if you can, find a self-repeating growth loop where users sign up to your product, use it, and then help generate more signups over time. This is why when I assess product UX, I tend to focus on the less sexy stuff: Signup flows, invitations/referrals, and payment. Is the order of the signup right?

Retention 80

Retention Metrics Marketing Scaling 80

Andrew Chen

MARCH 18, 2019

Install numbers, without signups or activated signups or something more meaningful. Any retention metrics that aren’t standardized into cohort curves. Sometimes people will give a single snapshot number, like a “3 months later, X% still use the app!” and that’s not that helpful.

Metrics 94

Metrics Revenue Marketing Engineering 94

Andrew Chen

MARCH 18, 2019

Install numbers, without signups or activated signups or something more meaningful. Any retention metrics that aren’t standardized into cohort curves. Sometimes people will give a single snapshot number, like a “3 months later, X% still use the app!” and that’s not that helpful.

Metrics 40

Metrics Revenue Marketing Engineering 40

Andrew Chen

MAY 14, 2018

When your users go through a high-consideration, high-intent signup funnel , like Uber drivers, the key to growth is understanding where folks fall off along the way and finding ways to simplify or shorten that process. In some places, like in Europe, you have to get licensed. So, it can actually take several months to become an Uber driver.

SaaS 71

SaaS Retention B2B eCommerce 71

Andrew Chen

JULY 20, 2020

This can happen at the edge of any user state (signup to activated, activated to core, etc). Paying User, the metric that monitors that edge is free to paid conversion. Over time, if you look at that metric on a cohorted basis, you will start to see the metric go down from cohort to cohort. Discovering and Defining Your Adjacent Users.

Retention 145

Retention Marketing Accounts Metrics 145

Vantage Circle

MARCH 9, 2022

You should also have very clearly-defined criteria for success, whether that’s “X many signups” or “Y dollars per conversion” Image source. Is someone setting up a free io domain when they have a slow afternoon, or is this going to take serious budgeting and cost control?

Manager 19

Manager eCommerce Implementation Marketing 19

Andrew Chen

JULY 20, 2020

This can happen at the edge of any user state (signup to activated, activated to core, etc). Paying User, the metric that monitors that edge is free to paid conversion. Over time, if you look at that metric on a cohorted basis, you will start to see the metric go down from cohort to cohort. Discovering and Defining Your Adjacent Users.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Most landing pages might only have 10-50% conversion rate to signup!

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110