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Are you conflating business development with thought leadership development?

Peter Winick

They’re a little bit rusty when it comes to marketing, sales, when it comes to doing networking, whatever the case may be. Well, let’s say you want to put together an article or you’re doing some research on a topic that is part of your work. The struggle, for the most part, lies in business development.

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Agile Innovation Management: The Complete Guide to Business Agility as a Driver for Innovation

Viima

Research reveals that 90% of executives recognize the critical importance of agility for their company's future success, with 96% emphasizing the need to increase agility in the future. Unfortunately, it’s not enough to be better and stronger, you also need to be faster to swiftly adapt to the market race.

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Threading the Needle of Thought Leadership | Nora DePalma

Peter Winick

Shaping the conversation of topics that are not universally agreed on. Topics like climate change can be a hot button issue in discussions. So how can you deliver thought leadership on controversial topics without disengaging various portions of your audience? Contact us for more information. Right, Right. Different audiences.

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Data Governance | Lauren Maffeo

Peter Winick

Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.

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Decision by Committee? Ask for a Show of Hands

UVA Darden

More Diverse Views Discussed, Better Results Markou and Chan were able to access a wealth of data from the FDA covering approvals and rejections of new drugs and treatments, as well as information on how approved drugs went on to perform in the market — whether they ended up being withdrawn or discontinued.

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Understanding and Creating Sustainable Thought Leadership | Christopher Fox

Peter Winick

Examining how thought leadership interacts with marketing and communications. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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Implementing niche solutions at scale | Urvashi Bhatnagar

Peter Winick

We hear about the increasing need for thought leadership in private equity and startups, and how moving a chunk of marketing budget to create and support an organization’s thought leadership can strengthen an organization’s reputation and offer an even higher return. Yeah, why is it considered niche subject? Transcript.