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We Asked, You Answered: What Are Your Recommended Summer Reads?

Association Now Leadership

From fiction to business topics, association professionals are reading a little bit of everything this summer. Read on for some book recommendations from your colleagues. Looking for something to read on the beach or lake, in the backyard, or even on a plane this summer? An excellent read that in some ways resonates again today.

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Space Dreams: Reality Check | Kelly and Zach Weinersmith

Peter Winick

Known for their book “Soonish: Ten Emerging Technologies That’ll Improve and/or Ruin Everything,” the Weinersmiths have recently released “A City on Mars: Can We Settle Space, Should We Settle Space, and Have We Really Thought This Through?”

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Bridging the Gap Between Academia and Industry in STEM | Dr. Amanda Diekman and Jayshree Seth

Peter Winick

In this episode, we dive into the often discussed but seldom addressed divide between academics and practitioners in the STEM (Science, Technology, Engineering, and Mathematics) field. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.

Education 271
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Transforming Complex Concepts into Accessible Strategies | Anton Skornyakov

Peter Winick

In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best. How do you do that and what have you learned in your career? A key aspect of Anton’s teaching methodology lies in the use of metaphors drawn from everyday experiences.

Software 301
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Finding Peace Amidst Chaos | Dr. Davron James

Peter Winick

In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best. Transcript Bill Sherman What big idea can you evangelize better than anyone else? We’ll explore how she found her lane and tested her content. Contact us for more information.

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The Democratization of Understanding| Mahan Tavakoli

Peter Winick

Our conversation with Mahan starts with getting an understanding of both generative AI and what we would call good ideas. From there we explore how asking the right questions is the secret to getting useful knowledge out of either. In addition, we can help you implement marketing, research, and sales.

Marketing 335
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Culture in Marketing | Marcus Collins

Peter Winick

Why do we do what we do and buy what we buy? What invisible forces drive those actions – and how can they be seen? His newest book is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. We’ve got a new one. Good to be here.

Marketing 299