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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Transcript.

ROI 225
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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21 HR Books Every HR Professional Should Read in 2024

AIHR

In this article, we list 21 must-read HR books that will help you do your job better – whether you’re a seasoned HR practitioner or just getting started in the field. It is arguably one of the most-read study books when it comes to HR. In its 18 chapters, the book examines the key aspects of HR. Let’s dive in.

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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” He’s the executive editor of the Machine Learning Times, and he wrote the bestselling book.

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The Breakthrough Manifesto | Kim Christfort

Peter Winick

This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. Because volume is not ROI. It’s actually not a fireside chat about the book.

Metrics 300
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Best of 2023 featuring Jenna Fisher, Mark Miller, Lily Zheng, and Jane Hanson

Peter Winick

Jenna Fisher is the Co-lead of Global Financial Officer Practice at Russell Reynolds Associates and a Wall Street Journal bestselling author with a new book To the Top: How Women in Corporate Leadership Are Rewriting the Rules for Success. She just wrote a book called To the Top. Everything rises and falls with leadership.

Diversity 176
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Women in Corporate Leadership | Jenna Fisher

Peter Winick

Today I’m pleased to be joined by Jenna Fisher – Co-lead of Global Financial Officer Practice at Russell Reynolds Associates and Wall Street Journal bestselling author with a new book To the Top: How Women in Corporate Leadership Are Rewriting the Rules for Success. Three Key Takeaways: Writing a book is like having a baby.