Peter Winick

SEPTEMBER 14, 2023

Using thought leadership to follow your passion. Having a business based around books you might assume Owen has a background in publishing or marketing, but he was previously a graduate assistance with the UConn men’s basketball program. You can’t just post when you need something from your audience.

Media 295

Media Sales Sales Marketing 295

Peter Winick

NOVEMBER 14, 2022

Why thought leadership should be on the radar of all startups. An interview with Eric Youngstrom about creating thought leadership from the executive level down to the sales team. But what about thought leadership? Should entrepreneurs consider making thought leadership a priority early in their venture?

Sales 242

Sales Sales Small Business Marketing 242

Peter Winick

FEBRUARY 13, 2023

Creating better thought leadership by following the Four Elements. Bill Sherman takes us on a deep dive of the Four Elements framework for thought leadership. That work has given him the insight to create the Four Elements, a framework for thought leadership that helps sharpen thinking and communicate ideas effectively.

Scaling 245

Scaling Software Marketing Deliverables 245

Michael McKinney

MAY 23, 2024

I DEAS shared have the power to expand perspectives, change thinking, and move lives. Sharp thinkers do not take open minds for granted. As the old saying goes, “Some people never learn anything because they understand everything too soon. “The Here are two ideas for the curious mind to engage with: I. Judge Charles W.

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86

Get Lighthouse

OCTOBER 13, 2023

Do you ever feel like you can't be honest at work? Like you have to put on a smile and pretend everything is fine, even when it's not? Or, do you find only positive comments are welcome, even at the expense of important news and issues? As a leader, you set the culture.

Energy 137

Energy Inclusion Manager Metrics 137

Peter Winick

OCTOBER 23, 2023

How does a thought leader get an audience to take notice, remember, and actively use the content you are putting out? Head, Hands, and Heart engagement – while each is very different, we learn how they act as building blocks on each other to create deeper connections between you, your idea, and your audience. Let’s begin.

Media 289

Media Marketing Employee Engagement Scaling 289

Peter Winick

OCTOBER 12, 2023

Having been diagnosed with a condition that leads to acute myeloid leukemia, Mark is learning not only to accept his diagnosis, but also, how to walk the road ahead with grace. Mark discusses how he can have a good death because he has lived a good life. Mark discusses how he can have a good death because he has lived a good life.

Hospitality 257

Hospitality Banking Marketing Scaling 257

Peter Winick

AUGUST 29, 2022

Do you know why you choose one brand over another? Traditional market research focuses on what people are buying. But traditional research doesn’t tell you why people are acting in a certain way. But traditional research doesn’t tell you why people are acting in a certain way.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Get Lighthouse

MAY 3, 2023

How can you tell if a company's culture is on a good track or not? If you care about culture, how do you know if you should join a company, or invest in them? Do you have good, leading indicators of culture?" Catch and fix problems early. To avoid such a fate, you have to be proactive.

Manager 135

Manager Retention Benefits Human Resources 135

Peter Winick

APRIL 17, 2023

How thought leadership can spread technical ideas to an under-informed audience. An interview with Jeffrey Wheatman using thought leadership to express the importance of cyber security. Cyber risk and cyber security are very important but there are also a lot of people in that space. Contact us for more information.

Risk Management 130

Risk Management Manager Marketing Sales 130

Peter Winick

AUGUST 22, 2022

An interview with Ginger Conlon about creating organizational thought leadership in tandem with content marketing. Thought Leadership sits at different positions in different companies. Ginger is the Thought Leadership Director at Genesys, a software company that specializes in customer experience and call center technology.

Marketing 235

Marketing Sales Sales Employee Engagement 235

Peter Winick

AUGUST 11, 2023

How books can change the world with their ideas in ways that articles do not. An interview with Henry Mintzberg about his passion for authorship, the impact a book can have, and following your passions. If fewer people are buying and reading books, why should a thought leader write one? Do what is in your heart.

Marketing 130

Marketing Manager Change Management Advertising 130

Get Lighthouse

JUNE 23, 2023

A few years ago, having a flat organizational structure was all the rage. Why do we need managers? Since those big moments of press and praise, the luster and excitement for having a flat organizational structure has turned to failure and postmortems: Github gave up on it during its public turmoil in 2016. Not so fast.

Manager 133

Manager Scaling Accounts Engineering 133

Scott Elbin

AUGUST 2, 2023

During the ten years that I taught leadership coaching at Georgetown University, one of the biggest points all of us on the faculty wanted our students to learn was that coaching isn’t about offering answers or advice. As an executive leadership coach, I often see the same dynamic playing out with my clients.

Scaling 97

Scaling 97

Peter Winick

APRIL 17, 2023

How times are changing for thought leadership and what you can do to keep up. Our guest today is Scott Jeffrey Miller, Senior Advisor, Thought Leadership at FranklinCovey, as well as a best-selling author, and host of the hit podcast On Leadership with Scott Miller. Have an abundance mindset!

Marketing 211

Marketing Media Sales Sales 211

Peter Winick

FEBRUARY 20, 2023

Colan and Julie Davis-Colan that originally aired on October 19th, 2022, as part of our Leveraging Thought Leadership Live series on LinkedIn. If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. An interview with Lee J. So what are your other options?

Marketing 246

Marketing Sales Sales Scaling 246

Peter Winick

JULY 18, 2022

Your org’s thought leadership illuminates a highly technical field. So how do you make it accessible to a broad audience? In order to make technical insights accessible, you have to get out of your bubble and into the mindset of your audience! In technical fields like A.I.,

Media 254

Media Government Education Marketing 254

Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. An interview with Dani Buckley about creating thought leadership content that salespeople can use. Thought leadership is a great source for lead generation. So how do you create content that a sales team can easily access and assess?

Sales 130

Sales Sales Marketing Metrics 130

Peter Winick

JANUARY 27, 2023

An interview with Becky Robinson that originally aired on July 27th, 2022, as part of our Leveraging Thought Leadership Live series on LinkedIn. Have you ever thought about writing a book to codify what your business does, and what it stands for? You’ll need to focus on the people that need your book right now.

Marketing 246

Marketing Nonprofit Sales Sales 246

Peter Winick

SEPTEMBER 19, 2022

An interview with Zoe Bermant about elevating the insights of your people, the Caroself , and women in thought leadership. In thought leadership, which comes first: the brand or the people? The answer is always people. You inspire and invest in your employees, and the word spreads.

Media 245

Media Recruitment Scaling Retention 245

Peter Winick

DECEMBER 1, 2022

How to stand up organizational thought leadership and who should own it. An interview with Bill Sherman that originally aired on April 6th, 2022, as part of our Leveraging Thought Leadership Live series on LinkedIn. There’s no straightforward way to stand up a thought leadership function or position within an organization.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Michael McKinney

FEBRUARY 22, 2024

I DEAS shared have the power to expand perspectives, change thinking, and move lives. Burnout is best conceptualized as a relationship problem—an issue with the fit, or match, between the person and the job. Burnout is best conceptualized as a relationship problem—an issue with the fit, or match, between the person and the job.

Government 92

Government Manager 92

Peter Winick

SEPTEMBER 12, 2022

An interview with Ryan McCarty and Mark Goulston that originally aired on January 26th, 2021, as part of Leveraging Thought Leadership Live on LinkedIn. How do you use thought leadership? My guests today come from a background of service, and they use thought leadership to help people find purpose and hope.

Real Estate 230

Real Estate Hospitality Marketing Nonprofit 230

Peter Winick

MARCH 6, 2023

How AI will affect the future of thought leadership. An interview with Spencer Ante about the history of thought leadership and how AI could be used in the future. How does the world of thought leadership intersect with the growing technology of AI? That’s how you generate an audience.

Media 130

Media Marketing Sales Sales 130

Peter Winick

AUGUST 4, 2022

Using thought leadership to tell your story and humanize your brand. An interview with Denise Broady about partnering research with thought leadership to gain a wider reach. How do you help a client integrate research into their thought leadership, and what are the benefits?

Marketing 246

Marketing Software B2B Media 246

Peter Winick

JULY 13, 2023

Thought leaders have a passion for ideas, frameworks, and methodologies. Today, we’re talking with Vaughn Sigmon, the co-founder of Results Driven Leadership which specializes in helping businesses unlock their full potential through transformative leadership practices. Leadership development is a crowded space to enter.

Leadership Development 130

Leadership Development Marketing Sales Sales 130

Peter Winick

MARCH 13, 2023

An interview with Jeremy Utley that originally aired on November 2nd, 2022, as part of our Leveraging Thought Leadership Live series on LinkedIn. Jeremy expresses the gratitude he feels toward those that have come forward to thank him for the book, and the actionable ideas it contains. What comes after a business book is published?

Marketing 130

Marketing Metrics Energy Engineering 130

Peter Winick

OCTOBER 10, 2022

An interview with John Jantsch and Andy Paul that originally aired on February 23rd, 2021, as part of our Leveraging Thought Leadership Live series on LinkedIn. With that in mind, how can you elevate your book and create a roadmap that leads clients to you and your offerings? Building a roadmap from book to community.

Marketing 189

Marketing Sales Sales B2B 189

Get Lighthouse

APRIL 27, 2023

"Why won't they do this???" "How If you've ever tried to get a group of people to change, you've felt this exasperation. However, before you give up on getting buy in from your team for an important change, there are several effective strategies that you can implement. How has there been no progress made on this?" "Why

Engineering 137

Engineering Manager Project Management Administration 137

Get Lighthouse

JANUARY 11, 2024

I don't know about you, but it feels like starting on Wednesday, everyone really got back in full swing at work fast. I hope you got the chance to really recharge, because Q1 is here. To get this sent to your inbox every week, along with our latest long form essays on this blog, you can sign up here.

Energy 52

Energy Manager Recruitment 52

Peter Winick

AUGUST 17, 2023

You’ve been invited as a guest on a podcast! What should you say, and how do you use this opportunity to shine a spotlight on your best ideas? Being a guest on a podcast can be of tremendous benefit to your thought leadership. Best practices to keep in mind while being a podcast guest. How exciting!

Assets 130

Assets Sales Sales Benefits 130

Scott Elbin

JUNE 14, 2022

It’s the approach you could sum up with the name of a way before my time TV sitcom, Father Knows Best. What she rightfully had a problem with was a paternalistic management approach that assumed that the top people had all the information and answers to be shared as they saw fit. What do you agree with?

Manager 139

Manager 139

Lolly Daskal

DECEMBER 20, 2022

It’s important to have a plan for what to do when things start to fall apart. The longer you wait to address the situation, the harder it will be to set things right. Talk to your leadership coach. You can vent and complain in confidence, then get to work identifying the problem and working out a plan.

Accounts 144

Accounts Manager Leadership Development 144

Eric Jacobson

JULY 19, 2023

Ten years ago, I featured l eadership consultant, coach, trainer and thought leader, Nathan Magnuson , for the first time on my blog. Since then, Magnuson has provided his leadership insights multiple times for my blog and in 2020, I named his book, Stand Out! , as the best new leadership and business book for that year.

Leadership Development 81

Leadership Development Engineering Retention Manager 81

Peter Winick

JANUARY 5, 2023

In addition, he’s an author and editorial consultant for influential thought leadership. Dan Pontefract is the Founder of the Pontefract Group, leadership strategist, author and keynote speaker. Last but certainly not least we have Stephen M. In addition, we can help you implement marketing, research, and sales.

Education 130

Education KPI Culture Change Marketing 130

Chief Executive

MAY 19, 2023

At this moment in history, not only do new CEOs have to figure out the current state of their organization—where it needs to go and how they will get there—but they also have to address a wide array of emerging issues. Our recent blog provides more information on how to find the right support. Be brutally honest.

Metrics 98

Metrics Manager Accounts Energy 98

Peter Winick

MAY 4, 2023

Being a thought leader can be hectic – if you know how to find the audience that needs you most! Three Key Takeaways: You can get lucky by being in the right place at the right time. Having a library of online content is like leaving an everlasting trail of breadcrumbs that lead back to your services.

Metrics 130

Metrics Sales Funnel Marketing Accounts 130