Peter Winick

OCTOBER 23, 2023

Understanding engagement and how ideas connect with an audience. How does a thought leader get an audience to take notice, remember, and actively use the content you are putting out? To get a firm grasp of exactly what engagement means and how to get your audience there, I’ve invited Scott Gould to join me.

Media 299

Media Marketing Employee Engagement Scaling 299

Peter Winick

SEPTEMBER 21, 2023

Have you ever nodded off a little during a presentation? Kraig shares where the inspiration for Rock the C-Suite came from and how corporate messaging is better received through the performing arts. Cold call outreach to executives will have greater success if you lead with fact-based research and not value propositions.

Deliverables 256

Deliverables Energy Accounts Payable Sales 256

Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? And how can you measure the success of it? Our conversation begins by establishing a baseline of how thought leadership and lead gen intersect.

Sales 130

Sales Sales Marketing Metrics 130

Peter Winick

OCTOBER 12, 2023

Having been diagnosed with a condition that leads to acute myeloid leukemia, Mark is learning not only to accept his diagnosis, but also, how to walk the road ahead with grace. Mark discusses how he can have a good death because he has lived a good life. In addition, we can help you implement marketing, research, and sales.

Hospitality 261

Hospitality Banking Marketing Scaling 261

Andrew Chen

FEBRUARY 26, 2024

(Above: No, it doesn’t really look like this — and yes it’s mostly office parks and tech billboards. But I like to pretend) You’ll never regret spending time in SF If you work in tech, you’ll never regret spending 3-5 years in the Bay Area. The answer is, you simply ask for advice.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

Peter Winick

FEBRUARY 20, 2023

If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. Lee shares how they used the mid-size publisher Cornerstone Leadership Institute to publish their newest book Healthy Leadership: How to Thrive in the New World of Work. So what are your other options?

Marketing 246

Marketing Sales Sales Scaling 246

Peter Winick

MAY 4, 2023

Being a thought leader can be hectic – if you know how to find the audience that needs you most! ” We start our conversation by learning how Christina got started, writing bits and pieces about her best ideas and sharing them with readers and listeners. What does it take to write a book? Or host a podcast?

Metrics 130

Metrics Sales Funnel Marketing Accounts 130

Michael McKinney

SEPTEMBER 21, 2023

John Tierney and Roy Baumeister on it’s what you don’t do: “Being able to hold your tongue rather than say something nasty or spiteful will do much more for your relationship than a good word or deed. Source: The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It II.

Energy 92

Energy 92

Peter Winick

APRIL 6, 2023

How culture and brand work together. If you had nearly 30 years of experience building brands like American Airlines and Pepsi, wouldn’t you want to share all the great insights you’d developed? Michael explains how self-publishing was only one part of their business model. This is Peter Winick.

Marketing 130

Marketing Sales Sales Advertising 130

Peter Winick

AUGUST 11, 2023

How books can change the world with their ideas in ways that articles do not. Our conversation starts by discussing where you find the value in writing a book. He discusses how a few newer books have not done as well as expected and how difficult topics like climate change might play a part in those results.

Marketing 130

Marketing Manager Change Management Advertising 130

Peter Winick

APRIL 17, 2023

How thought leadership can spread technical ideas to an under-informed audience. So how can thought leadership elevates you above the others in that space in a way that connects with a larger audience? He discusses his target of posting at least once a day and how he judges the success of each post. You should.

Risk Management 130

Risk Management Manager Marketing Sales 130

Peter Winick

NOVEMBER 3, 2022

To examine how we can challenge traditional societal expectations I’ve invited Zale Mednick to join me. Zale shares how his typical journey to become a doctor took a turn when he stopped to consider what other interests and passions he’d like to pursue beyond his profession. If you are looking for a change don’t let fear hold you back.

Implementation 130

Implementation Benefits Marketing Engineering 130

Michael McKinney

OCTOBER 12, 2023

Former Vanity Fair editor-in-chief Graydon Carter on how careers evolve: “Nobody knows what they’re doing at first. You have to find something you are interested in, throw yourself at it, do the best you can, and pick things up as you go along. Here are two ideas for the curious mind to engage with: I.

92

92

Lolly Daskal

APRIL 26, 2024

In this blog post, we will explore why your company really needs an AI ethics committee to not only survive but thrive, and how it can help navigate the ethical complexities of AI technology. Very few understand why or how to prevent it. Very few understand why or how to prevent it.

Diversity 86

Diversity Scaling Education Operations 86

Michael McKinney

JANUARY 19, 2023

Susan Scott on being with someone prepared to be nowhere else: “It’s amazing how this seemingly small thing—simply paying fierce attention to another, really asking, really listening, even during a brief conversation—can evoke such a wholehearted response. When someone really asks, we really answer.”

82

82

Peter Winick

MARCH 6, 2023

How AI will affect the future of thought leadership. An interview with Spencer Ante about the history of thought leadership and how AI could be used in the future. How does the world of thought leadership intersect with the growing technology of AI? That’s how you generate an audience.

Media 130

Media Marketing Sales Sales 130

Peter Winick

APRIL 17, 2023

How times are changing for thought leadership and what you can do to keep up. To be successful, you must have a deep understanding of your audience; what they need, what their problems are, and how you can help them. In order to keep up you have to be constantly taking in new data and pivoting in real time.

Marketing 211

Marketing Media Sales Sales 211

Vantage Circle

APRIL 28, 2024

How many of you have felt the “high” after getting a “Job well done” That's the essence of employee recognition – feeling valued for your hard work. When you show appreciation to your employees, they feel more involved and valued. What is an employee recognition survey?

Scaling 104

Scaling Employee Engagement Retention Manager 104

Association Now Leadership

JUNE 25, 2023

If you really want to be effective, stop thinking about your circle as you’ve drawn it today. They’re saying, ‘How can we bring the entire value chain to the table with us?’” “They’re saying, ‘How can we bring the entire value chain to the table with us?’” Varroney said. “If

Revenue 111

Revenue Education Travel Energy 111

Peter Winick

DECEMBER 1, 2022

How to stand up organizational thought leadership and who should own it. We round out the conversation by discussing how thought leaders can leverage relationships in order to drive ideas. Much like research and development, you can’t expect quick results. In addition, we can help you implement marketing, research, and sales.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Scott Elbin

AUGUST 2, 2023

Named after the method that the Greek philosopher Socrates used to teach Plato and other students, Socratic questioning is a disciplined approach to questioning that helps people examine situations and unpack them in a way that helps them think through how to solve problems and improve processes. How do you define what you mean by that idea?

Scaling 98

Scaling 98

Scott Elbin

JUNE 14, 2022

It’s the approach you could sum up with the name of a way before my time TV sitcom, Father Knows Best. The changes around how and where work gets done that have taken root in the past two years are really kind of breath taking when you stop and think about it. What do you agree with? What do you take issue with?

Manager 140

Manager 140

Peter Winick

JANUARY 5, 2023

We hope you’ll take a moment to really internalize their great advice! This can often be a tricky position to be in and Dan explains how he managed to grow his brand as a thought leader while keeping the best interest of his organization in mind. In addition, we can help you implement marketing, research, and sales. Transcript.

Education 130

Education KPI Culture Change Marketing 130

Peter Winick

NOVEMBER 7, 2022

How can you polish your content, and tighten up the message, to best connect with the audience you are looking to reach? We learn how their similar (but not overlapping) backgrounds allow them to establish a common understanding, while broadening one another’s perspectives. Contact us for more information.

Hospitality 130

Hospitality Marketing Benefits Scaling 130

Alison Green

DECEMBER 2, 2022

1. “I read your blog for about a year and realized just how toxic my workplace was; senior leadership cussed people out in meetings regularly, an overall lack of respect, being berated for not meeting super unclear expectations, etc. Dear readers, when you’re discouraged, don’t stop.

Banking 65

Banking Benefits Manager 65

Kevin Eikenberry

DECEMBER 16, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Best of Blogs Winner by Kevin Eikenberry on December 16, 2010 in Leadership , Leadership Blogs , Learning The polls are closed, the votes are in, and we have a winner!

Leadership Development 75

Leadership Development Media Sales Sales 75

Mind Tools Strategy

FEBRUARY 3, 2023

But how afraid should we be that it will run away with us, creating a world where our identities are swallowed up and reshaped for profit and control? This is a question for a futurist – someone like Tracey Follows, the author of a new book titled "The Future of You: Can Your Identity Survive 21st-Century Technology?" Her answer?

Government 98

Government Media Operations Manager 98

Get Lighthouse

DECEMBER 19, 2022

It may seem like a simple thing you can put off, but building rapport with team members is key to so much you do as a manager. Make your feedback really land. Show you care by making the effort. How to Build Rapport with Your Team. Getting to know your team is critical to you and your team's success.

Manager 136

Manager Benefits Employee Engagement Onboarding 136

Michael McKinney

JANUARY 25, 2024

Chris Westfall on the danger of hanging our identity on an outcome: “Human beings are really good at making stuff up. We create plans and projections and proclamations — stories inside our minds about perfect statues and how high expectations are a requirement for high performance. It fuels us with energy and vigor.

Energy 91

Energy 91

Alison Green

MARCH 4, 2024

The promotions have never really materialized for one reason or another, but not because of my performance. I’ve been in this role nearly three years and I’m really starting to resent those kinds of tasks. We were both really hopeful. They’re things I did when I interned in my late teens and during first jobs in my early 20s.

Manager 90

Manager Nonprofit Benefits Government 90

Get Lighthouse

MAY 3, 2024

If you take care of your employees, they will take care of the clients." - Richard Branson, founder of the Virgin empire of companies As a manager, this is an important message to remember. How you treat those you work with determines how your team, your department, and your company fare. Employees come first.

Manager 52

Manager Project Management Benefits Employee Engagement 52

Alison Green

APRIL 18, 2024

Random people use our lactation room for breaks and lunch (#3 at the link) I really appreciated seeing your response and those of the commenters. My boss says I’m an “unapproachable” manager Thank you for answering my letter, and thank you to everyone who commented. Your blog was invaluable to me during my job search.

Manager 84

Manager Performance Review Banking Benefits 84

Peter Winick

OCTOBER 24, 2022

With that in mind, how can we stay prepared for the “purchasing 5%”? We start by defining “Social Selling,” and how it has become the new standard. It’s important to keep creating content, you also need a strategy for that content. Three Key Takeaways: You can’t be everything to everyone.

B2B 145

B2B Sales Sales Marketing 145

Association Now Leadership

FEBRUARY 5, 2023

The issues that are being faced in the United States are different from the issues in Nigeria, or that you will face in Europe. The issues that are being faced in the United States are different from the issues in Nigeria, or that you will face in Europe,” he said. Why you’re doing it will inform how you do it.”

Inclusion 126

Inclusion Diversity Operations Marketing 126

Get Lighthouse

JANUARY 31, 2024

How are you feeling about some of your recent predictions? Let’s dive in… Table of contents: Food for Thought on What to do with a PIP News & Reports for Managers on how to get a 10-30% improvement Book of the Month on my favorite quick lesson in the 12 Week Year Last Call! If you survive, there may still be baggage.

Manager 52

Manager Recruitment Benefits 52

Get Lighthouse

JANUARY 23, 2024

It's super helpful to know what you like when we write this newsletter. It turns out, the majority of you like all the sections of the newsletter, and there's a variety of ways you'd like to support the newsletter. Note: you should have an email from us if you marked interest in things we haven't offered previously).

Banking 52

Banking Culture Change Energy Manager 52

Get Lighthouse

JANUARY 11, 2024

I don't know about you, but it feels like starting on Wednesday, everyone really got back in full swing at work fast. I hope you got the chance to really recharge, because Q1 is here. To get this sent to your inbox every week, along with our latest long form essays on this blog, you can sign up here.

Energy 52

Energy Manager Recruitment 52