Peter Winick

NOVEMBER 6, 2023

How Generative AI can improve the flow of data and improve understanding. From there we explore how asking the right questions is the secret to getting useful knowledge out of either. If you’re looking to expand your use or understanding of AI and how we can unlock the power of our ideas this is a great episode for you.

Marketing 335

Marketing Operations Nonprofit Sales 335

Peter Winick

NOVEMBER 9, 2023

How poor leadership can impact insurance and your bottom line. Today, we go outside the box by discussing insurance with Clint Tripodi. Through data analytics, Clint is able to see where claims have an impact, and then go directly to the root of the problem, which is often a lack of leadership. How are you?

Insurance 299

Insurance Human Resources Sales Sales 299

Peter Winick

APRIL 8, 2024

Learn How to Build Resilience in Today’s Fast-Paced World A conversation with Anton Skornyakov the importance of knowledge work and making processes in software accessible, understandable, and actionable in other fields. A key aspect of Anton’s teaching methodology lies in the use of metaphors drawn from everyday experiences.

Software 301

Software Nonprofit Manager Government 301

Peter Winick

MARCH 7, 2024

Let us help you so you can devote yourself to what you do best. Creating Impactful Conversations in Today’s Landscape A conversation with Kate Bravery on creating thought leadership that speaks to internal teams and external audiences. When setting up thought leadership functions, consider placement, ownership, and metrics for success.

Marketing 293

Marketing Diversity Metrics Benchmarking 293

Peter Winick

OCTOBER 12, 2023

Having been diagnosed with a condition that leads to acute myeloid leukemia, Mark is learning not only to accept his diagnosis, but also, how to walk the road ahead with grace. Mark discusses how he can have a good death because he has lived a good life. Mark discusses how he can have a good death because he has lived a good life.

Hospitality 261

Hospitality Banking Marketing Scaling 261

Peter Winick

SEPTEMBER 14, 2023

So going from college basketball coach to book influencer might not seem that odd. Let us help you so you can devote yourself to what you do best. Let us help you so you can devote yourself to what you do best. Using thought leadership to follow your passion. The road to becoming a Thought Leader is never a straight one.

Media 305

Media Sales Sales Marketing 305

Peter Winick

MARCH 14, 2024

Crafting Your Leadership Legacy A conversation with Janet Foutty about going from corporate leadership to author on women’s leadership development. Janet reveals the inspiration behind “Arrive and Thrive” and how a collaboration with Simmons University sparked the idea.

Marketing 285

Marketing Leadership Development Sales Sales 285

Peter Winick

JUNE 19, 2023

In order to fully understand how organizations can build a thought leadership team I’ve invited Will Milano to join me. One of the hardest parts of creating a thought leadership engine is keeping it going. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale.

Engineering 246

Engineering Sales Sales Marketing 246

Peter Winick

JANUARY 27, 2023

And once you do, how long should you work to promote that book after it hits the shelves? Becky shares how that equation held her back from starting a book – until the pandemic hit. She explains how a physical copy with a personalized note and signature has a far higher return than simply emailing a PDF.

Marketing 246

Marketing Nonprofit Sales Sales 246

Peter Winick

SEPTEMBER 21, 2023

Kraig shares where the inspiration for Rock the C-Suite came from and how corporate messaging is better received through the performing arts. Let us help you so you can devote yourself to what you do best. It is going to be a fun episode. Getting a conference audience to stand up and pay attention.

Deliverables 256

Deliverables Energy Accounts Payable Sales 256

Peter Winick

APRIL 17, 2023

How thought leadership can spread technical ideas to an under-informed audience. So how can thought leadership elevates you above the others in that space in a way that connects with a larger audience? He discusses his target of posting at least once a day and how he judges the success of each post.

Risk Management 130

Risk Management Manager Marketing Sales 130

Peter Winick

SEPTEMBER 19, 2022

Learn why Zoe recommends starting this cycle at the executive level, and how doing so can create a culture of engagement both internally and externally. Zoe shares how she mistyped “caroself” in a message to a coworker (instead of “carousel”) and came up with a brilliant new idea. The answer is always people.

Media 245

Media Recruitment Scaling Retention 245

Peter Winick

SEPTEMBER 12, 2022

How do you use thought leadership? Ryan McCarty is a keynote speaker, co-founder of Culture of Good and co-author of Build A Culture of Good: Unleash Results by Letting Your Employees Bring Their Soul to Work. Some thought leaders use it to build a brand, or to share an idea.

Real Estate 230

Real Estate Hospitality Marketing Nonprofit 230

Peter Winick

AUGUST 17, 2023

How exciting! What should you say, and how do you use this opportunity to shine a spotlight on your best ideas? Dana explains how most clients are seeking to increase their exposure, create brand awareness, and generate leads. Best practices to keep in mind while being a podcast guest. But… what now?

Assets 130

Assets Sales Sales Benefits 130

Peter Winick

NOVEMBER 14, 2022

Eric goes on to discuss how thought leadership needs to open up conversations and share their ideas. Any successful startup is going to need a savvy team of salespeople. Any successful startup is going to need a savvy team of salespeople. Why thought leadership should be on the radar of all startups. Don’t miss it!

Sales 242

Sales Sales Small Business Marketing 242

Peter Winick

FEBRUARY 20, 2023

Today, we have a pair of authors who have written 16 books between them, and they’re here to help our audience better understand the world of publishing and marketing, and how to create a well-rounded platform for add-on offerings. An end-to-end journey, from writing, to publishing, marketing, and creating a platform around a core idea.

Marketing 246

Marketing Sales Sales Scaling 246

Alison Green

MARCH 21, 2024

Here we go… 1. She’s even writing guest blogs about it! How on earth am I supposed to stop Bella plagiarizing my work elsewhere? Go back to your boss and share with her the exact concerns you shared here. This post was written by Alison Green and published on Ask a Manager. It’s four answers to four questions.

Insurance 103

Insurance Administration Onboarding Software 103

Peter Winick

JULY 13, 2023

We learn how it requires a multi-step marketing process that creates multiple touch points, allowing potential clients to get to know you, what you stand for, and the problems you are able to solve. Vaughn explains how the two main marketing platforms he has been using are LinkedIn and podcasting.

Leadership Development 130

Leadership Development Marketing Sales Sales 130

Peter Winick

JULY 18, 2022

So how do you make it accessible to a broad audience? We discuss how an organizational thought leader determines the right target audience for their insights. Ameila shares how timely events shaped the course of Primer AI’s thought leadership. Your org’s thought leadership illuminates a highly technical field.

Media 258

Media Government Education Marketing 258

Peter Winick

APRIL 6, 2023

How culture and brand work together. Our guest today is Michael Tuggle, the President of Tuggle Creative Inc, Chief Creative Officer of Something Else Strategies, and co-author of The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First. When writing a book don’t edit yourself as you go.

Marketing 130

Marketing Sales Sales Advertising 130

Peter Winick

DECEMBER 1, 2022

How to stand up organizational thought leadership and who should own it. In the past, the face of organizational thought leadership might be treated like a rock star, going out on speaking gigs and taking the spotlight. We round out the conversation by discussing how thought leaders can leverage relationships in order to drive ideas.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

APRIL 17, 2023

How times are changing for thought leadership and what you can do to keep up. To be successful, you must have a deep understanding of your audience; what they need, what their problems are, and how you can help them. We wrap up the conversation with Scott providing key advice for anyone seeking to become a thought leader.

Marketing 211

Marketing Media Sales Sales 211

Peter Winick

AUGUST 22, 2022

Thinking about how organizations tell an aligned story across divisions. Given those options, how can you ensure all divisions are aligned in the story an organization’s thought leadership is telling and the brand it is building? Thought Leadership sits at different positions in different companies.

Marketing 235

Marketing Sales Sales Employee Engagement 235

Peter Winick

JULY 20, 2023

Our guest today is the “Go for Yes Gal!” Our guest today is the “Go for Yes Gal!” Stacey discusses the content of her book Selling from Your Comfort Zone explaining how people want to stay aligned with their core values and are no longer willing to let them go. Stacey Hall! Contact us for more information.

Sales 130

Sales Sales Marketing Media 130

Peter Winick

MARCH 2, 2023

In addition Raoul is the author of Firestarters: How Innovators, Instigators, and Initiators Can Inspire You to Ignite Your Own Life which is based on interviews with entrepreneurs and leaders in many walks of life, this self-help book gives readers the tools for finding success in their careers, businesses, organizations, and private lives.

Advertising 130

Advertising Benefits Marketing Media 130

Peter Winick

AUGUST 11, 2023

How books can change the world with their ideas in ways that articles do not. He discusses how a few newer books have not done as well as expected and how difficult topics like climate change might play a part in those results. Don’t let anyone talk you into something else because you will end up doing it badly.

Marketing 130

Marketing Manager Change Management Advertising 130

Andrew Chen

FEBRUARY 26, 2024

But I like to pretend) You’ll never regret spending time in SF If you work in tech, you’ll never regret spending 3-5 years in the Bay Area. This is advice I’ve been giving to people for years, and it’s shaped by my own experience — after all, I moved to the Bay Area in 2007 and it completely changed my life.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

Alison Green

MARCH 4, 2024

Here we go… 1. I don’t want to fall into the trap of defining people by their perceived job status, but I feel like I’ve been spinning my wheels for a decade and not going anywhere. This post was written by Alison Green and published on Ask a Manager. It’s five answers to five questions.

Manager 90

Manager Nonprofit Benefits Government 90

Peter Winick

MARCH 13, 2023

Start with a blog, getting in the habit of writing every day to build your skill and create a wealth of material you can draw from. Let us help you so you can devote yourself to what you do best. Let us help you so you can devote yourself to what you do best. Once the book hits the shelves — What’s left?

Marketing 130

Marketing Metrics Energy Engineering 130

Peter Winick

JULY 27, 2023

How leaders build connections and get results. In order to understand how to merge these two concepts, I’ve invited Nate Regier to join me on today’s podcast. Now that we know what Compassionate Accountability is, how can we practice it? Accountability and compassion are often thought of as opposed concepts.

Accounts 130

Accounts Recruitment Benefits Implementation 130

Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? And how can you measure the success of it? Our conversation begins by establishing a baseline of how thought leadership and lead gen intersect.

Sales 130

Sales Sales Marketing Metrics 130

Peter Winick

MAY 4, 2023

Being a thought leader can be hectic – if you know how to find the audience that needs you most! ” We start our conversation by learning how Christina got started, writing bits and pieces about her best ideas and sharing them with readers and listeners. Let us help you so you can devote yourself to what you do best.

Metrics 130

Metrics Sales Funnel Marketing Accounts 130

Get Lighthouse

JANUARY 16, 2024

How do you talk to the AIs you've tried out? Well, it turns out HOW you ask makes a big difference in the results you get from AI. In today’s edition, we share an awesome interview question to ask managers you're considering hiring, talk about some fascinating AI research, and look at how to best announce employee departures.

Manager 52

Manager Metrics Banking Engineering 52

Mind Tools Team Management

SEPTEMBER 21, 2022

How’s that working out for you? What’s the worst thing that could happen if you didn’t go ahead with that?” As a nutrition coach, I know all too well how a discussion about unwanted habits and behaviors can open up waves of emotion very quickly. Let Your Coach Be Your Guide. It felt good.

Marketing 80

Marketing Team Management Manager 80

Peter Winick

FEBRUARY 13, 2023

Let us help you so you can devote yourself to what you do best. Creating better thought leadership by following the Four Elements. Bill Sherman takes us on a deep dive of the Four Elements framework for thought leadership. The first element is Ideas. Ideas are the building blocks of thought leadership. Our next element is Content.

Scaling 245

Scaling Software Marketing Deliverables 245

Get Lighthouse

OCTOBER 24, 2022

The best help is someone already in your company, and ideally on your team. Chances are though, if you are going to promote from within your team, they are likely to have limited or no management experience. As your team grows, there's increasing pressure to develop good leaders within your team. to 2 times their salary.

Manager 132

Manager Accounts Energy Assets 132

Lolly Daskal

MARCH 14, 2023

While it can be difficult to let go of a leadership position, it’s sometimes necessary in order to allow the organization to evolve and grow. Sometimes, a leader must be willing to let go of their own wants and needs in order to do what is best for the organization.

Implementation 138

Implementation Leadership Development Manager 138