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Writing a Better Business Book | Josh Bernoff

Peter Winick

Tips for planning, writing, and promoting a business book. An interview with Josh Bernoff about getting your book on the shelf and discovering what success means to you. A lot of thought leaders have authored books, eager to get their insights out into the world. You must understand the needs of your book to find the right fit.

Marketing 292
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From Basketball to Books | Owen Sammarone

Peter Winick

An interview with Owen Sammarone about moving from basketball coach to book influencer. So going from college basketball coach to book influencer might not seem that odd. In addition, we can help you implement marketing, research, and sales. Give me like, how did this book thing happen? IT could become a business model.

Media 305
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Implementing niche solutions at scale | Urvashi Bhatnagar

Peter Winick

Putting scientific solutions into a book for the general audience. She is also the co-author of The Sustainability Scorecard: How to Implement and Profit from Unexpected Solutions. With a better understanding of the issues, they proceeded to write a book that would make a big impact in both chemistry and management.

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21 HR Books Every HR Professional Should Read in 2024

AIHR

The field of Human Resource Management (HRM) is rapidly changing. In this article, we list 21 must-read HR books that will help you do your job better – whether you’re a seasoned HR practitioner or just getting started in the field. It is arguably one of the most-read study books when it comes to HR. Let’s dive in.

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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Change Implementation Team: What it is and why you need one

Wendy Hirsch

Key Points: Embedding organizational change successfully often requires the efforts of a dedicated implementation team. The change implementation team should have a well-defined mandate focused solely on successfully executing a specific change. Implementation teams can be structured in various ways.

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The Path of Developing a Book into a Business Model. | AJ Jacobs & Rita Gunther McGrath

Peter Winick

Publishing, marketing, and building a business from a book. An interview with AJ Jacobs & Rita Gunther McGrath about their experiences from book to business. . Many professionals realize that a published book is a great business card – but is anyone actually reading it? Does your book have an impact?

Marketing 246