Remove categories productivity
article thumbnail

Emma Chamberlain’s Brand Chamberlain Coffee Expands With New Product Category: Tea Bags

Forbes Leadership

Coffee: it’s a ritual and a way to cultivate connections with people. Fresh off a retail expansion and $7M fundraise, Emma Chamberlain's coffee brand is looking towards its next lineup: tea bags. CEO Chris Gallant spills the tea.

65
article thumbnail

Customers Prefer to Crowdfund Products They Can Improve

Harvard Business Review

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Benefits 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Magic Spoon Brought Innovation To The Breakfast Table

Forbes Leadership

While the business was eventually sold, it taught them the importance of product-market fit and the difficulty of building a category from scratch. Before the founders of Magic Spoon tackled the cereal aisle, their first startup was a line of protein bars using cricket protein called Exo.

article thumbnail

How Eliza Ganesh Scaled One Of The Fastest Growing Nationally Retailed Health Beverage Brands

Forbes Leadership

trillion wellness category. In addition to sharing, how she's paid Sunwink's success forward through products inspired by real people and her tips for new entrepreneurs. Eliza Ganesh shares how she's built one of the fastest growing female-owned beverage brands in the $1.5

Scaling 92
article thumbnail

The State Of The Hospitality Industry In 2032 According To The Class Of 2023

Forbes Leadership

Students at the University of Denver speak on the future of the hospitality industry within the scope of four categories: people, products and services, profit, and planet.

article thumbnail

This Ex-Lawyer Disrupted The Ice Cream Category With Halo Top Ice Cream And Is Now Taking Aim At Chocolate With His New Low-Calorie Brand - Gatsby Chocolate

Forbes Leadership

Doug Bouton is starting his next brand as he takes aim at a category that is double the size of ice cream: chocolate. In 2021, Bouton founded GATSBY Chocolate, the lowest calorie chocolate on the market, and already released nearly 10 products with ambitious plans to introduce more innovations.

article thumbnail

Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Michael McKinney

Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. An Underdog Nightmare for the Category Leaders. Underdogs don’t succeed by trying to do what the category leaders do, but better. It was a revolutionary challenger move that turned category convention on its ear.