Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 1, 2021

In this essay, I’ll aim to answer this critical question — how do you hire a Head of Growth — using parts of framework from my upcoming first book, The Cold Start Problem. It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 4, 2019

The essay below argues: “ The Passion Economy.” People need to get found — both by their customers and their audience — and we now can plug into platforms with billions of consumers. They might start with a very basic offering and add product capabilities as their customers earn revenue and develop new needs.

SaaS 90

SaaS Software Revenue Marketing 90

Peter Winick

AUGUST 4, 2022

Explaining is why it’s advantageous to the users and our customers. And if you look at, you know, I was talking to one of our top banking customers and they told me explicitly, they said, look, for us to bring somebody that is high code into our environment. You can use it for net new client acquisition. So I love that.

Marketing 246

Marketing Software B2B Media 246

Andrew Chen

NOVEMBER 4, 2019

The essay below argues: “ The Passion Economy.” And quick plug, if you want to read more essays like this — this article was originally posted on a16z.com and you can subscribe to the newsletter here ). Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses.

SaaS 40

SaaS Software Revenue Advertising 40

Andrew Chen

NOVEMBER 13, 2018

Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter. They talk to some customers, ask what they want, and try again. Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. Thanks, Andrew.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110

Andrew Chen

MAY 14, 2018

In high-profile cases where growth peaks and crashes , there are often two problems working in concert: The acquisition model might be a single channel, and/or the product might serve an infrequent need, like a mattress or a car. This creates an acquisition treadmill with built-in natural churn. You get all of this free acquisition.

SaaS 71

SaaS Retention B2B eCommerce 71

Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Lenny’s essay below discusses a comprehensive list of tactics and ideas around growing this critical side of the market. Stage : Always.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

SEPTEMBER 4, 2018

Why offline products are so compelling for acquiring customers. Phases of growth- why early companies focus on acquisition, but big companies focus on churn. Part 1: User Acquisition. You want to go a couple levels even deeper: How many new customers are you adding? Why blended CAC numbers are misleading. Palo Alto, CA.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

MAY 28, 2019

Spotify also accounts for two of the largest podcast acquisitions in industry history — Gimlet and Anchor — which occurred earlier this year. Meanwhile, the Discover tab curates audio content into a custom social network so users can see not just the most popular content, but also what people are saying about it.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Lenny’s essay below discusses a comprehensive list of tactics and ideas around growing this critical side of the market. Stage : Always.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

DECEMBER 10, 2018

Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter. It turns out sometimes, as a platform, you’re super lucky, and your customers find new ways to engage and grow your service for you. Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter. It turns out sometimes, as a platform, you’re super lucky, and your customers find new ways to engage and grow your service for you. Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter.

Media 40

Media Advertising Scaling Marketing 40

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Segment Based On Customer Type/Attributes Most companies have different types of customers.

Sales 71

Sales Sales Marketing eCommerce 71

Brian Balfour

JUNE 20, 2017

Lead qualification The first challenge was to determine at the lead acquisition stage which creators had the potential to become "financially successful." "The The opposite would be to say that we're doing a bad job on acquisition and users aren't even clicking through. Let's start with looking at its converse.

Onboarding 84

Onboarding SaaS Metrics Sales 84