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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 302
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3 Drivers of China’s Booming Electric Vehicle Market

Harvard Business Review

In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,

Marketing 111
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How to Start Preparing for Summer Marketing and Sales

Zenefits

Summer is a great time to launch new marketing initiatives. While January through April aren’t known for high levels of spending , sales rebound in the summer months. However, the same period can be a slow one if you operate online. However, the same period can be a slow one if you operate online.

Sales 98
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Growth Is A Leadership Issue, Not A Sales Issue

Eric Jacobson

“Growth is a leadership issue, not a sales issue,” he adds. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.

Sales 89
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Predictors of Job Performance: What Drives Insurance Sales Agents [Case Study]

AIHR

Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.

Insurance 129
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How Middle Market Companies Can Avoid a Liquidity Crisis

Harvard Business Review

Managers tend to think about liquidity as a finance issue, but in face the behaviors of the sales and operations team — and how they communicate and work together — can have a direct affect on a company’s cash position.

Cash Flow 106
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The Seven Components Of A Strategic Sales Ecosystem Evaluation

Walk Me

The sales ecosystem depends on interconnectedness and performance management. Sales teams are critical for a myriad of companies and play a major part in progressing customers along the sales pipeline, facilitating the end-to-end customer journey and ultimately increasing the bottom line.

Sales 52