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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
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The Enterprise Thought Leadership Blueprint | Peter Winick and Bill Sherman

Peter Winick

Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought leadership within corporate landscapes. When scaling our thought leadership for the enterprise level don’t get fixated with the end-user. In addition, we can help you implement marketing, research, and sales.

Scaling 214
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. In this episode, we sit down with Winston Henderson, Founder of ICAD Marketing and ICAD Equip. Transcript.

Sales 244
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6 Tips on How Human Resource Leaders Can Boost Sales Team Performance

Vantage Circle

Sales professionals' skills and productivity strongly impact an organization's ROI and reputation. So, hiring the right resources and managing sales talent is crucial to winning and retaining customers, thereby building a successful business model. Tip 1: Understand the Different Sales Roles. What's more?

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How to Improve Sales with Growth Hacking?

Growth Hacker

Often, companies have driving revenue as North Star Metric, or acquiring new customers. How do we improve sales results with Growth Hacking? Achieving this type of results using these techniques, are only possible with the sales process improvement. Getting insights from the sales team should be a part of the process.

Sales 52
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The Unlikely Profit Heroes In Your Company

Chief Executive

When I looked into it, the Sales VP beat her budget, but the new customers were buying products that were not available in the nearby distribution center and had to be expedited from a distant central warehouse. I spent a few days riding with several sales reps to understand their situation. One-by-one, the VPs said, “I made budget.”

Sales 52
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Looking For Growth? First, Define Your Market

Chief Executive

There’s a common adage that you need at least a billion-dollar market to make an exciting business. However, the sentiment is definitely true if you are looking to be a venture capital-based business or any business that has “scaled” long-term growth prospects—which typically means a business with the potential to be at or over $100 million.