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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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Bridging The Gap Between Marketing And Sales

Chief Executive

In an ideal world, your marketing and sales teams are just two sides of the same coin, functioning in synchronized unity and reaping the benefits of perfected teamwork. Whether you have felt the impact yet or not, there is likely a gap between your marketing and sales teams, and your business is suffering for it. .

Sales 98
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Growth Gears: The Buyer's Journey

Chief Outsiders

How Marketing and Sales Work Together Increase Your Brand’s ROI I’ve seen it before–a company’s sales department blaming the marketing department for ineffective marketing and the marketing department blaming sales for not properly incubating leads and getting potential customers to convert.

ROI 64
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Recruitment ROI Explained Plus How To Calculate It (in 2024)

AIHR

Recruitment ROI is an important metric that lets HR professionals calculate if their recruitment process is adding value to an organization — or costing it more money than each new hire is worth. Contents What is ROI in recruitment? Why should HR track recruitment ROI? ROI is about more than how much a hire costs, though.

ROI 57
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The Role Of Video Content For Modern Marketers

Forbes Leadership

We should build, maintain and grow recollection of our brand while giving much more weight to video-based marketing as we focus on further increasing sales conversions and ROI.

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Seven Content Marketing Strategies For Home Services Websites That Drive ROI

Forbes Leadership

Content marketing is a great way for businesses in the home services industry to drive traffic to their websites and ultimately increase sales.

ROI 82
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales.

Marketing 246