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Reaching Scale in Thought Leadership | Bill Sherman

Peter Winick

Our host, Bill Sherman, discusses reaching scale and the various methods you can use to increase your share of the market. When most hear the word scale they’ll think of a kitchen or bathroom scale – a tool for measuring. When it comes to thought leadership, what does “reaching scale” mean? Transcript.

Scaling 130
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Deploying AI Requires Understanding What’s Both Possible and Practical

Michael McKinney

Just as email transformed communication and iPhones and apps created widespread connectivity, AI is reshaping everything from healthcare to education to manufacturing to travel. Use the principle of “thinking big, starting small, and scaling quickly.” When transitioning to scaling, avoid analysis paralysis at all costs.

Scaling 90
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A CEO’s Guide to Growth | Part 2

Chief Outsiders

Part 2: The Go-to-Market Pyramid – Five Steps for Scaling to Success Navigating the complex terrain of modern business can be a difficult path, with roadblocks, detours, and uncharted territory, but with the right guidance, you can reach your destination. It’s little wonder that CEOs like yourself struggle to find a path toward growth.

Travel 64
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Looking For Growth? First, Define Your Market

Chief Executive

However, the sentiment is definitely true if you are looking to be a venture capital-based business or any business that has “scaled” long-term growth prospects—which typically means a business with the potential to be at or over $100 million. I have seen this time and time again, from shopping marketplaces to travel.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

However if you find this channel to be successful, you’ll also eventually one more scale. This is where sometimes I’ll see people working on episodic usage apps, like travel/health/etc asking the question, how do I make my product virally? I want free users! Advertising is on that list, SEO too, and so is viral growth.

Marketing 105
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Providing Transportation Stipends for Employees During Unprecedented Inflation

Zenefits

Without dedicated workers, businesses can’t scale properly. A transportation stipend is a defined amount of money paid to support employees with work-related traveling costs. On the other hand, this perk can include specified travel costs. This has the potential to alleviate the costs associated with company travel.

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Six Actions CEOs Can Take Right Now To Spark An Innovation Culture

Chief Executive

They do well as individual units, yet the company finds that it cannot replicate these results across the organization; a common example is “proof-of-concept factories” or “innovation incubators” that fail to scale beyond a few successes. On average, Pacesetters grew revenue 6.5 times faster than peers during 2018–20.

Scaling 98