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Storytelling in Business: How to Tell Engaging Stories

UVA Darden

Storytelling in Business: How to Tell Engaging Stories. Storytelling expert Annette Simmons defines nonfictional storytelling as “experience reconstituted.” In other words, stories enable us to share and learn from one another’s experiences. How to Tell Stories in an Engaging Way.

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Storytelling in Business: How to Create Engaging Stories

UVA Darden

Storytelling in Business: How to Create Engaging Stories. Storytelling is a crucial skill that leaders use in a variety of business situations. Accomplished leaders employ storytelling to improve interpersonal relationships, communicate strategy and build culture. How to Create Engaging Stories.

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Why Your Strategy Needs a Story

Association Now Leadership

Associations are often told that they need to “tell a story” around their mission, and the news these days is full of examples of how complicated that can be. The machines aren’t getting storytelling right: Microsoft launched an AI chatbot that quickly gained a reputation for being “ weird and creepy.”

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Storytelling with Thought Leadership | Adam Zuckerman, Mary J. Cronin, Michelle Mellon, and Christopher Brace

Peter Winick

Connecting storytelling to thought leadership. A compilation of advice for using storytelling for impactful thought leadership. Storytelling is one of the most powerful ways you can elevate your thought leadership. Adam Zuckerman is Product Leader, Employee Engagement Software at Willis Towers Watson.

Marketing 130
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Storytelling for Business | David Hutchens

Peter Winick

Discovering the taxonomy of stories. An interview with David Hutchens about crafting stories to engage an audience and create emotional connection. With that in mind, how can a thought leader tell stories that bring your ideas to life? David is the CEO of Mythos Global, the home of the Storytelling Leader program.

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The Role of Emotional Intelligence in Leadership | Rob Volpe

Peter Winick

Through storytelling, he shares how empathy can be used to understand others and build better relationships, which also contributes to improving business outcomes. Despite these challenges, Volpe believes that a culture of empathy can improve business metrics.

Marketing 287
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Audience Advocacy and Thought Leadership | Cristina Loughrey

Peter Winick

Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey about using data to tell the story your audience needs to hear. Does your thought leadership content focus on hyping your organization or brand, or are you weaving stories where your audience can picture themselves as the hero?

Metrics 246