Peter Winick

FEBRUARY 9, 2023

How do you take a personality trait that many might consider a setback, and turn it into a multi-faceted business? He had difficulties meeting people and networking, and those challenges were holding him back in business. Let us help you so you can devote yourself to what you do best. Contact us for more information. So welcome.

Energy 240

Energy Travel Marketing Manager 240

Peter Winick

NOVEMBER 14, 2022

Why thought leadership should be on the radar of all startups. Thought leadership plays an important role in startups, and our guest on this episode, Eric Youngstrom, is just the person to tell us why. Any successful startup is going to need a savvy team of salespeople. Product, investors, marketing.

Sales 242

Sales Sales Small Business Marketing 242

Peter Winick

FEBRUARY 6, 2023

When the world literally brings your company to a standstill, how do you move forward? When the world literally brings your company to a standstill, how do you move forward? Now their content can be found on screens at gates, bars, and restaurants of airports around the world. Great, right? But then came the Covid era in 2020.

Travel 173

Travel Sales Sales Media 173

Peter Winick

OCTOBER 19, 2023

Big challenges can – and have – pushed a lot of people out of the field. Big challenges can – and have – pushed a lot of people out of the field. That is why you must evoke an emotion that is connected to the message. Let us help you so you can devote yourself to what you do best.

Marketing 284

Marketing Travel Media Deliverables 284

Peter Winick

SEPTEMBER 15, 2022

When it comes to the “higher purpose” of your brand or organization, how much control do you have on either versus the values customers will place on them? When it comes to the “higher purpose” of your brand or organization, how much control do you have on either versus the values customers will place on them?

Advertising 227

Advertising Marketing Media Sales 227

Peter Winick

DECEMBER 19, 2022

How do you package your thought leadership in a way that is worthy of your audience’s time? While some might think this means blasting your thought leadership out to as many people as possible Chris explains why drilling down to the specific person and position that can have the largest influence on your business can be more effective.

Marketing 242

Marketing Scaling Advertising B2B 242

Alison Green

APRIL 28, 2024

Here we go… 1. Beyond egregious performance violations and the like, can an employer fire you for doing fine or decent work — but it’s not quite at the level they have in mind? To be clear, it’s not that this person was doing sub-par work; they just maybe weren’t as talented as their manager hoped they would be — or develop into.

Manager 100

Manager Metrics Accounts 100

Peter Winick

AUGUST 25, 2022

Shane Green is a culture consultant for Fortune 500 companies, and Founder and President of SGEi, a company that helps customer-focused organizations develop a culture that attracts the right people and retains top talent longer. If you thought a global pandemic would dim the lights of customer service – you thought wrong!

Manager 204

Manager Hospitality Travel Sales 204

Get Lighthouse

JANUARY 12, 2024

As your company grows and evolves, your needs change, and so do your employees. It’s natural that some of your people will move on to new opportunities or no longer be a good fit. But how exactly do you announce to your team that someone is departing? What do you say and not say? Maybe they got a new dream job.

Manager 124

Manager Retention Revenue Metrics 124

Peter Winick

AUGUST 15, 2022

Mitch shares how a speaker must split their attention when doing a virtual event, and how they must control music, slides, and other technological aspects as opposed to having a crew to handle those needs. It’s hard to do all that, and still be “in the moment” with the content and audience.

Marketing 237

Marketing Scaling B2C eCommerce 237

Peter Winick

JULY 24, 2023

She’s worked with clients for nearly 10 years, helping them create content, find their best audience, and go to scale with unique ideas. In addition to breaking your content down, you need to know your audience – who do you want to work with and for? Let us help you so you can devote yourself to what you do best.

Media 130

Media Marketing Sales Sales 130

Alison Green

MAY 7, 2024

Here we go… 1. My boss occasionally gives donuts, cookies, candy bars, or buys pizza for our small work group to show her appreciation. I can’t eat them so they go to waste.” This post was written by Alison Green and published on Ask a Manager. It’s five answers to five questions. Would you take me off the list for food items?

Manager 102

Manager Recruitment Benefits 102

Peter Winick

AUGUST 18, 2022

While corporations are seeking people that meet “standard metrics,” those that excel have a proven track record of building growth. The passion to help others with the book extends beyond the hope that people can learn a thing or two from it. Finding your purpose and using it to help others find theirs and have success.

Marketing 243

Marketing Administration Recruitment Implementation 243

Peter Winick

DECEMBER 1, 2022

The people filling these roles are coming from varied backgrounds – and that helps them bring unique perspectives forward, keeping an audiences focus on the message rather than the medium. In the past, the face of organizational thought leadership might be treated like a rock star, going out on speaking gigs and taking the spotlight.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

APRIL 17, 2023

How times are changing for thought leadership and what you can do to keep up. He shares where to start, what other successful thought leaders have in common, and what you’ll need to do in order to reach that level of success. Let us help you so you can devote yourself to what you do best. Contact us for more information.

Marketing 211

Marketing Media Sales Sales 211

Peter Winick

AUGUST 22, 2022

Let us help you so you can devote yourself to what you do best. Let us help you so you can devote yourself to what you do best. Given those options, how can you ensure all divisions are aligned in the story an organization’s thought leadership is telling and the brand it is building? Contact us for more information.

Marketing 235

Marketing Sales Sales Employee Engagement 235

Zenefits

JANUARY 1, 2023

However, there are things that companies can do to ensure their employees don’t lose energy or motivation in the workplace. That’s why we will go over the 5 ways that you can combat that in the workplace. When people play games, they don’t argue that they’re tired, not energetic, or that they lack motivation.

Energy 110

Energy Operations Performance Review Accounts 110

Alison Green

APRIL 22, 2024

We were both married to other people and after this we went back to discussing business. The stomach bug I got a stomach bug while attending a trade show. Realized I felt bad, so went outside the conference hall to get some fresh air. The boobs I had a conference last year in Washington state. Everything regarding travel was perfect.

Travel 104

Travel Transportation Hospitality Nonprofit 104

Peter Winick

JULY 28, 2022

While we have had to reengineer the way we do things – the what is still the same. Developing new skills to deliver presentations, coaching, and consulting, virtually. An interview with James Kerr and Nadia Bilchik that originally aired on December 1st, 2021, as part of Leveraging Thought Leadership Live on LinkedIn.

Travel 242

Travel Marketing Rollout Energy 242

Peter Winick

OCTOBER 10, 2022

With so many people working alone, the need to communicate and share with like-minded people has increased. With so many people working alone, the need to communicate and share with like-minded people has increased. Building a roadmap from book to community. And last, we talk about building community.

Marketing 189

Marketing Sales Sales B2B 189

Peter Winick

OCTOBER 27, 2022

While creating a “book-sized” calling card will put you ahead of some, your content still needs to be more than a glorified article if you want people to read it and take action based on your insights. Let us help you so you can devote yourself to what you do best. Does your book have an impact? Transcript.

Marketing 246

Marketing Software Strategic Planning Manager 246

Peter Winick

JANUARY 3, 2023

How do you differentiate branding from thought leadership? Consider writing articles, guesting on or hosting a podcast, doing keynotes, and writing a book. Let us help you so you can devote yourself to what you do best. Thinking long-term in order to create successful thought leadership. Contact us for more information.

Marketing 225

Marketing Travel Sales Sales 225

Alison Green

MAY 13, 2024

Here we go… 1. First, people date coworkers without it blowing up. This post was written by Alison Green and published on Ask a Manager. It’s five answers to five questions. I walked in on two managers in a compromising position I am a newly hired manager. Today I was asked to visit a storage building to pick up some items for staff.

Manager 97

Manager Deliverables Nonprofit Assets 97

BetterUp

FEBRUARY 22, 2023

15 questions to help you find out How to deal with imposter syndrome 10 tips for dealing with your imposter syndrome Bias and imposter syndrome The prevalence of imposter syndrome and why it matters “Any day now, they’re going to realize what a mistake they made in hiring me. How often do thoughts like this one cross your mind?

Diversity 145

Diversity Inclusion Manager Energy 145

Peter Winick

MARCH 23, 2023

Statistics have shown that productivity and results go up when you work with friends. Today, I’ve invited Morag Barrett to discuss why we need friends at work and how her book, You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!) is helping people not only make friends but learn to be one as well.

Energy 130

Energy Marketing Leadership Development Sales 130

Peter Winick

APRIL 3, 2023

You’re doing research for your thought leadership? But how do you know that you’re asking the right questions? People’s perception is often their reality and how perception of the world is constantly changing. Just as perception changes so too does how people communicate. Contact us for more information.

Inclusion 130

Inclusion Engineering Marketing Diversity 130

Peter Winick

JANUARY 16, 2023

Dan has worked as a writer for politicians and the government before going out on his own to write seven books about business, work, creativity, and behavior. Dan shares why you need to be “medium-agnostic,” capable of publishing on many different mediums of media. It was the clear winner, but is that still true?

Media 173

Media Risk Management Sales Sales 173

Alison Green

APRIL 29, 2024

Here we go… 1. Can I explain to my boss how much this has cost and ask if the company will cover even some of the vet bills, or will I need to just write this off as an occupational hazard of working with other people? It’s five answers to five questions. Can I ask my employer to cover the costs of vet bills caused by my job?

Manager 98

Manager Small Business Scaling Media 98

Alison Green

FEBRUARY 29, 2024

Here we go… 1. I told him that wasn’t appropriate and you shouldn’t flirt with people at work. I told him that wasn’t appropriate and you shouldn’t flirt with people at work. I tried to explain my experience as a woman having people hit on me at work functions, and how much it sucks.

Nonprofit 69

Nonprofit Manager 69

Peter Winick

MARCH 20, 2023

Three Key Takeaways: When a sudden rainstorm comes, people will cluster underneath the same umbrella and find shelter together. Thought leadership is like that umbrella; where people with the same problem can be together in a defined space, and actually work together to solve their problem. Contact us for more information.

Engineering 130

Engineering Media Marketing Education 130

Get Lighthouse

JULY 28, 2023

What can you learn from one of the most influential people in (recent) history? To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment.” This quote from one of Jeff Bezos' Amazon shareholder letters shows why he values failing so much. We know this sounds abstract.

Manager 137

Manager Energy Reorganization Accounts 137

Peter Winick

DECEMBER 8, 2022

Many people narrowly define “designing,” whittling it down to simple artistic talent; drawing, painting, or other traditional crafts. Many people narrowly define “designing,” whittling it down to simple artistic talent; drawing, painting, or other traditional crafts. Creativity. Collaboration.

Education 240

Education Operations Advertising Marketing 240

Peter Winick

NOVEMBER 10, 2022

Often, thought leaders want to take their speaking (or book) and monetize it as an assessment, but to make that work, you need to do a lot of work, validation, and statistical design.Tony gives tips for must-haves, if you want your assessment to find financial success. Let us help you so you can devote yourself to what you do best.

Sales 130

Sales Sales Scaling Marketing 130

Get Lighthouse

NOVEMBER 17, 2022

Today, we're going to shed some light on how to handle this. Investing in your people's growth. Holding people accountable. Be Inconsistent on: How you help people grow. One of the worst things you can do is compromise on your values. As soon as you do, their meaning is lost. So how do you live your values?

Manager 133

Manager Accounts Diversity ROI 133

Get Lighthouse

AUGUST 4, 2022

People leave bad managers, not companies , which means as a manager, you have the power to prevent many of these losses to your team. 14 Reasons Why Great Employees Quit (+ How to Keep a Good Employee from Quitting). There are a lot of reasons why great employees quit and leave your company. But that's just one employee.

Compensation 133

Compensation Manager Accounts Benefits 133

Get Lighthouse

APRIL 1, 2023

Do you feel like they're performing at a level equal to their skills and potential? Or do you find getting good work from them is like pulling teeth? Do some of them have one foot out the door (or, maybe, already left)? They give their teams a wide berth and a lot of autonomy to do their jobs. Are your employees happy?

Manager 145

Manager Engineering Revenue Energy 145

Get Lighthouse

JUNE 14, 2022

Boss: "You're doing a great job with your team!" Boss: "You don't mind if we go ahead and put a few more people on your team, right?" Why it's important to learn how to develop leaders. You: "Thanks!" You: "Umm.". And as a manager, you're caught in the middle of this. The solution? You must learn how to develop leaders.

Manager 139

Manager ROI Benefits Scaling 139