15Five

JANUARY 25, 2024

The objective is what the business or employee wants to achieve, and the key results are measurable metrics that show how well the business or individual is accomplishing the objectives.

Scaling 52

Scaling Implementation Metrics Performance Review 52

AIHR

JULY 31, 2023

It requires a lot of planning, strategy, evaluation, analysis, and marketing. With the ever-increasing competitiveness of the job market, attracting the right talent is one of the most important talent acquisition strategies to focus on. A/B testing everything will be incredibly valuable.

Recruitment 86

Recruitment Onboarding Diversity Human Resources 86

Andrew Chen

DECEMBER 26, 2018

It goes over historical precedents for give/get referrals, content marketing, and trying to bootstrap two-sided marketplaces. How startups die from their addiction to paid marketing. One of my big lessons from Uber is that the supply side of the market is critical for any startup. But they don’t.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Zenefits

AUGUST 25, 2022

One way companies are doing that is through growth marketing. In this article, we’ll look at just what growth marketing is, as well as some trends that business leaders should utilize to improve their user or customer base. First, let’s define growth marketing and examine what it is and does. What is growth marketing?

Marketing 52

Marketing A/B Testing Media Administration 52

Andrew Chen

DECEMBER 10, 2018

Content marketing. The origin of the Michelin Guide and why content marketing still works. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company. You can use radio ads to market the TV. Viral growth.

Media 100

Media Advertising Scaling Marketing 100

Vantage Circle

JANUARY 31, 2023

In other words, core values aren’t some aspirational mantras painted across the office walls or a marketing trick to hammer home a great company image. Excellence: They only participate in markets where they can make the highest contribution. They hire only the best candidates in the market.

Diversity 104

Diversity Inclusion Accounts Operations 104

Andrew Chen

JUNE 21, 2017

This pic is from two years ago, taken at Uber’s HQ on 11th and Market. He’ll ask about the sample sizes on your A/B tests. After weeks of discussion with the product team, we’d hit the final stretch, and TK and I holed up for a few hours in a conference room to finalize my role at Uber.

Transportation 110

Transportation Scaling A/B Testing Energy 110

Alison Green

SEPTEMBER 16, 2022

You will thus master the techniques of A/B testing and online marketing. • SEO/Content challenge – This challenge consists in enhancing the SEO of our platform by featuring our content on Wikipedia. That’s gross enough, but they’re also deliberately misleading about how it will benefit the people working for free.

A/B Testing 109

A/B Testing Benefits Marketing Energy 109

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. They regularly encourage employees to interview for jobs at other companies; it helps everyone know their market value and make sure they're happy with the job they have. In the case of Netflix, that included admitting when you're wrong, even publicly.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

DECEMBER 10, 2018

Content marketing. The origin of the Michelin Guide and why content marketing still works. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company. You can use radio ads to market the TV. Viral growth.

Media 40

Media Advertising Scaling Marketing 40

Walk Me

JULY 18, 2022

CRM as we know it today began in the 1980s with pioneering database marketers Robert and Kate Kestenbaum. The marketing team usually specializes in this area, using a three-pronged attack to ensure as many customers are aware of a product or service as possible. The Foundations Of The Tool. The first step is to create brand awareness.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. For example, Zoom’s videoconferencing network can work with just two people, whereas Airbnb’s requires hundreds of active rental listings in a market to become stable. Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Andrew Chen

OCTOBER 17, 2017

and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

AUGUST 23, 2021

The past generation of social apps won the market through a playbook: building big networks with feeds for discovery. People solve this with ideas like wait list hacks, A/B tested invite flows, contact importers, “people you may know” algos. Before and after — social network edition. monetizing with ads.

A/B Testing 96

A/B Testing eCommerce Media Small Business 96

Walk Me

AUGUST 24, 2022

The definition of organizational development comes in three sections : Uses a critical/ science-based process – Scientific and intensive market research is the basis for organizational development processes. Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. As part of that, as folks search for important concepts like “product market fit” and “user growth” – my essays are often on the front page. This term dominates.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

AUGUST 10, 2023

The easy answer that people generally want to here either falls into the camp of: This next magic feature will fix all our growth problems –The PM We need to spend more money on marketing –The Marketer Have you considered adding more AI? What if you can just do a big marketing push, and that might spike the numbers?

Retention 80

Retention Metrics Marketing Scaling 80

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Dear readers, Building a new growth team is hard.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110

Andrew Chen

JANUARY 23, 2017

As practitioners in growth, marketing, entrepreneurship, and tech, we’re looking for the edge that’ll give our products a chance to succeed in an extremely competitive and dynamic environment. Technology, products, growth, and marketing don’t exist in a vacuum. Both sides of the market are typically pretty hard.

Media 100

Media Marketing Advertising A/B Testing 100