OrgDev Digest

Audience Advocacy and Thought Leadership | Cristina Loughrey

Peter Winick

NOVEMBER 21, 2022

Cristina addresses audience advocacy, and why it’s important that the audience you want can see themselves in the story of your brand. In today’s conversation, we’ll explore audience advocacy. And so I want to ask you, what about audience advocacy? How do you make that work? Make sure it’s relevant.

Metrics

Metrics Sales Sales Retention

4 Building Blocks of Impactful Employee Advocacy Programs

AIHR

JULY 11, 2022

With the rise of social media, employee advocacy programs have become an important pillar of your employer brand and talent attraction strategy. Let’s find out how to create an employee advocacy program to build the credibility of your employer brand! Contents What are employee advocacy programs? Purpose and impact.

Media

Media Marketing Benefits Insurance

A Disability Advocacy Startup Strives To Model Its Own Mission

Forbes Leadership

FEBRUARY 20, 2023

are getting to know a new advocacy organization, New Disabled South. Disability communities around the U.S.

Diversity

Diversity Inclusion

The Truth About Self-Advocacy: Tips For Speaking Up and Earning More

Forbes Leadership

SEPTEMBER 20, 2022

Executive Coach Jamie Lee shares the reality of self-advocacy and tips for speaking up at work. Asking for what we want at work can seem simple, but for many professionals it can feel extremely uncomfortable.

Top 10 Employee Advocacy Tools That You Need

Vantage Circle

DECEMBER 16, 2021

And the concept of employee advocacy has helped this cause. To further assist organizations in streamlining the advocacy process, using a good employee advocacy tool has become something of a prerequisite to upgrading its brand value. Which advocacy tool is the right fit for your organization? What is Employee Advocacy?

Media

Media Marketing Sales Sales

How To Build A B2B Client Advocacy Program

Forbes Leadership

MAY 31, 2022

Let’s take a look at some of the tactical activities that might form part of your B2B client advocacy program.

B2B

How And Why Recognition Is The Key To Employee Advocacy?

Vantage Circle

SEPTEMBER 15, 2020

"Recognition and Employee Advocacy" has been one of the most trending topics among HR managers and marketing teams over the past few years. That is why an employee advocacy program holds importance to the growth of an organization. Now, what is Employee Advocacy? Now, what is Employee Advocacy?

Employee Engagement

Employee Engagement Media Marketing Advertising

Designing a Climate Advocacy Strategy

Harvard Business Review

MARCH 10, 2023

Businesses must use their power and influence to push for the systemic changes required to meet climate targets.

How Your Company’s Social Purpose Can Also Drive Profit

Harvard Business Review

OCTOBER 27, 2023

To answer this question, the authors studied 12 companies that were employing various industry-specific strategies and found that those that successfully achieved the dual goals of purpose and profit did so by adopting what they call an “advocacy-based business model.”

Implementation

How Enterprises Can Ignite SMB Advocacy

Forbes Leadership

NOVEMBER 14, 2022

Enterprises must effectively foster SMB peer-to-peer relationships when it comes to conversations about SMB customer awareness, sales and loyalty.

Sales

Sales Sales

HR Managers Provide Eight Tips To Foster Employee Advocacy At Work

Forbes Leadership

AUGUST 31, 2022

Creating an organization of trust and transparency is where it all begins. If a company is transparent with its employees, then employees feel secure.

Manager

Why Trade Associations Need to Think Bigger

Association Now Leadership

JUNE 25, 2023

Advocacy is still Topic A at trades, but a new survey shows that they’re rethinking partnerships and meetings to remain effective. You just might have opportunities that you wouldn’t have had five or 10 years ago that could create synergies and advocacy opportunities.” (A

Revenue

Revenue Education Travel Energy

Employee Advocacy: The Final Frontier Of B2B Organic Social Media

Forbes Leadership

JULY 1, 2022

With millions of posts to compete with, saying it's hard to get eyes on your content organically would be an understatement.

B2B

B2B Media

Creating a Strategic Plan That Enhances Member Value

Association Now Leadership

FEBRUARY 5, 2024

The study found that members received value through education, advocacy, and connecting with other professionals. Staff think about how to incorporate elements form the strategic plan into their purview, whether that’s the member magazine, advocacy efforts, or programs and events,” he said. The results didn’t surprise ISBA.

Strategic Planning

Strategic Planning Education Accounts Implementation

Autism Speaks And The National Autism Data Center Aim To Improve Care Services

Forbes Leadership

MAY 19, 2023

Autism by the Numbers aims to foster insights into the systems that serve autistic individuals, spotlight the accessibility of supports and services, and enable advocacy.

The Case For Sponsorship: How External Advocacy Can Be Your Superpower

Forbes Leadership

JANUARY 25, 2023

To achieve true equity in the workplace, companies should create and promote sponsorship programs.

5 Steps To Measuring Advocacy Campaigns When Outcomes Are Complicated

Forbes Leadership

JUNE 3, 2022

How can you measure success when the outcome is beyond your control, influenced by countless factors or so vast that it may be decades away?

Building The Advocacy Bench: How To Reduce Risk With Hidden Allies

Forbes Leadership

MAY 8, 2023

What do sales teams need to do to safeguard their opportunities and reduce risk in deals? Enter “hidden allies.”

Sales

Sales Sales

How To Build A World-Class B2B Ambassador Program In 5 Easy Steps

Forbes Leadership

APRIL 11, 2023

Beloved business brands including Adobe and LinkedIn have achieved business impact ranging from increased relevance to the kinds of advocacy that can drive leads and sales.

B2B

B2B Sales Sales

Struggling To Advocate For Yourself At Work? Look To These Tips From Selena Rezvani’s New Book

Forbes Leadership

MAY 9, 2023

Selena Rezvani is the premier expert on self-advocacy at work and her latest book, Quick Confidence, shares actionable advice and practical insights for anyone struggling with confidence. Nihar Chhaya sat down with Selena to discuss key themes from Quick Confidence.

50 Game-Changers In The Cannabis Space, From Diddy, Lil’ Kim To Nasdaq Traded Players, Advocacy Orgs

Forbes Leadership

FEBRUARY 6, 2023

Exclusive details on Forbes’ recognition as the top publication of 2022 for the cannabis space. Celebrities weigh in.

Employee Marketing: Your 101 Guide for 2024

AIHR

OCTOBER 25, 2023

Employee marketing is a great, but underutilized, way to align your workforce with your organization’s business objectives and create brand advocacy. Recognizing their efforts promotes engagement and advocacy within the company. Leverage the advocacy of former employees who speak positively about their experiences with your company.

Marketing

Marketing Retention Implementation Employee Engagement

Pride And Prejudice: The Corporate Struggle For LGBTQ+ Rights

Forbes Leadership

MAY 31, 2023

As the calendar turns to June Pride Month 2023 begins, a time of celebration, reflection, and advocacy for the LGBTQ+ community.

Models Raising Awareness Of New Law To Help Sexual Assault Victims Seek Justice

Forbes Leadership

JANUARY 19, 2023

Model Alliance, an advocacy group for the fashion industry, has teamed up with Harvey Weinstein accuser Ambra Gutierez, supermodel Carre Otis, TikToker and survivor Barrett Pall, and other models to create a public service announcement to spread awareness of the Adult Survivors Act (ASA).

King Charles III Should Become A Climate Monarch

Forbes Leadership

SEPTEMBER 11, 2022

He could emerge as the climate monarch, building on his fifty-year record of environmental advocacy. How might King Charles III want history to remember his reign? To start with he could switch the Royal automobile fleet to EVs and drastically reduce Buckingham palace’s carbon footprint.

Energy

From Federal Prison To Founder: Topeka K. Sam Helps Incarcerated Women Reenter Society With Dignity

Forbes Leadership

DECEMBER 22, 2022

It offers safe housing, reentry support and advocacy programs grounded in the lived experiences of people with a direct past to the criminal justice system. The Ladies of Hope Ministries, founded by Topeka K. Sam, is working to end the poverty crisis and the incarceration of women and girls.

Why Global Sports Events Must Include Attention To Human Rights

Forbes Leadership

DECEMBER 5, 2022

Advocacy on behalf of the world’s most vulnerable populations is a collective responsibility. Those on the receiving end of human rights abuses welcome and need this global attention and outside pressure for reform.

Biden Appointed Renowned Lawyer Corey Minor Smith Talks Importance Of Mental Health

Forbes Leadership

JUNE 14, 2022

Corey Minor Smith sat for an interview to discuss the importance of mental health, her advocacy, housing, and solutions to the growing mental health crisis.

‘I’ve Always Been A Lover Of My Community:’ Rapper Trick Trick On His Detroit Roots And Cannabis Advocacy

Forbes Leadership

APRIL 7, 2023

An exclusive interview with Detroit rapper and famed Eminem and Ice Cube collaborator, Trick Trick.

An Equal Voice For Everyone: Citizen Advocates Bring The Urgency World Leaders Need To Hear

Forbes Leadership

OCTOBER 31, 2022

Taking place on November 5th, and founded by the Foreign Policy Community Indonesia (FPCI), the 15-hour marathon Global Town Hall is just one example of the type of advocacy initiatives that foundations and philanthropists should be investing in.

Report: Association Execs Have Long-Term Concerns About Economy, AI, More

Association Now Leadership

OCTOBER 31, 2023

In addition, current legislative gridlock and political divides have made it harder for associations to get their advocacy messages heard. When you’re an association whose members prioritize advocacy as a principal reason to belong, it can be frustrating for everybody involved,” he says.

Digital Transformation

Digital Transformation Travel Government Operations

How This PR Rep Started A Non-Profit To Encourage Food Stores To Eliminate Factory Farming Meat

Forbes Leadership

JUNE 12, 2022

Jessica Chipkin, founder of the non-profit Crate Free USA, is helping reduce the suffering of animals on factory farms through consumer education and advocacy. she and her team convinced Trader Joe’s to carry more crate-free pork.

Education

Recently Released Luke Scarmazzo Talks Cannabis Advocacy: 'I Served 15 Years In Some Of America's Worst Prisons'

Forbes Leadership

APRIL 27, 2023

A conversation about cannabis, prison and expungement with Luke Scarmazzo.

Diversity

Diversity Inclusion

This Founder Created A Platform To Help With Infertility, Now That Work May Help Address The Global Population Crisis

Forbes Leadership

MAY 27, 2022

After a decade-long bout with infertility and eventually having her daughter via surrogacy, she created pregnantish, the first media and patient advocacy platform dedicated to infertility and modern family building.

Media

So Your Company Wants To Be An LGBTQ+ Ally? Listen To GLAAD

Forbes Leadership

MAY 31, 2022

The world's largest LGBTQ+ media advocacy organization is issuing recommendations for corporations to support the community year-round. Rainbows are not enough, especially when they go away after 30 days of Pride.

Media

Media Diversity Inclusion

For Child Care Gains: Look To States, Not The Feds

Forbes Leadership

NOVEMBER 21, 2022

While communities of color and the advocacy community have long known that a work-life balance is a farce without policies such paid family and medical leave, the pandemic showed Americans that this is a pressure point for millions of families. One advocate shares her position.

Education

Navigating Mental Health As A Business Professional

Forbes Leadership

MAY 8, 2023

While self-advocacy is important, it is also critical for team leaders, executives and managers to advocate for their teams.

Manager

We All Have A Role In Changing Dominant Narratives To Those Of Racial Justice

Forbes Leadership

JULY 27, 2022

As the concept of “narrative” has grown in prominence within the social justice advocacy space, more stakeholders are recognizing how narrative is central to systemic change.

Meet 11 Female Scientists, Innovators And Entrepreneurs Changing The Narrative On Menopause

Forbes Leadership

OCTOBER 24, 2022

Featured in this story are 11 female scientists, innovators, and entrepreneurs who have made it their mission to ensure a better future for themselves and menopausal women globally, through their advocacy, education, and pushing the boundaries of what life after 50 should look like for women.

Education

A Guide to Achieving Net Zero Emissions

Harvard Business Review

NOVEMBER 10, 2022

It’s about ambition, action, advocacy, and accountability.

Accounts

On The Cusp Of Advocacy: A Reflection For Nonprofit Leaders On AAPI Heritage Month

Forbes Leadership

JULY 5, 2022

As leaders in the social impact space, we have the unique privilege and task of bringing communities together.

Nonprofit

How to Make Leadership Positions More Enticing to Primary Care Physicians

Harvard Business Review

JUNE 29, 2023

These problems are compounded due to a lack of effective advocacy to improve primary care on a national scale and a reimbursement system that chips away at time with patients while keeping primary care physicians (PCPs) on a volume-based hamster wheel.

Recruitment

Recruitment Scaling Benefits Employee Engagement

how to ask for a disability accommodation for a job interview

Alison Green

FEBRUARY 29, 2024

You also may benefit from advocacy or legal support to resolve the situation. Consider reaching out to your state fair employment practice agency or an advocacy agency for assistance. JAN offers a state protection and advocacy directory where you can search for contact information for agencies in your state.

Benefits

Benefits Manager

6 Ways to Become a More Collaborative Leader

Harvard Business Review

JULY 10, 2023

It’s not about surrendering your passion or advocacy but leveraging them in a more inclusive, strategic, and ultimately effective way. It requires embracing a collaborative mindset that respects and includes diverse perspectives, maintains a strategic focus, and patiently navigates the complexities of organizational dynamics.

Inclusion

Inclusion Diversity Manager

Audience Advocacy and Thought Leadership | Cristina Loughrey

4 Building Blocks of Impactful Employee Advocacy Programs

Trending Sources

A Disability Advocacy Startup Strives To Model Its Own Mission

The Truth About Self-Advocacy: Tips For Speaking Up and Earning More

Top 10 Employee Advocacy Tools That You Need

How To Build A B2B Client Advocacy Program

How And Why Recognition Is The Key To Employee Advocacy?

Designing a Climate Advocacy Strategy

How Your Company’s Social Purpose Can Also Drive Profit

How Enterprises Can Ignite SMB Advocacy

HR Managers Provide Eight Tips To Foster Employee Advocacy At Work

Why Trade Associations Need to Think Bigger

Employee Advocacy: The Final Frontier Of B2B Organic Social Media

Creating a Strategic Plan That Enhances Member Value

Autism Speaks And The National Autism Data Center Aim To Improve Care Services

The Case For Sponsorship: How External Advocacy Can Be Your Superpower

5 Steps To Measuring Advocacy Campaigns When Outcomes Are Complicated

Building The Advocacy Bench: How To Reduce Risk With Hidden Allies

How To Build A World-Class B2B Ambassador Program In 5 Easy Steps

Struggling To Advocate For Yourself At Work? Look To These Tips From Selena Rezvani’s New Book

50 Game-Changers In The Cannabis Space, From Diddy, Lil’ Kim To Nasdaq Traded Players, Advocacy Orgs

Employee Marketing: Your 101 Guide for 2024

Pride And Prejudice: The Corporate Struggle For LGBTQ+ Rights

Models Raising Awareness Of New Law To Help Sexual Assault Victims Seek Justice

King Charles III Should Become A Climate Monarch

From Federal Prison To Founder: Topeka K. Sam Helps Incarcerated Women Reenter Society With Dignity

Why Global Sports Events Must Include Attention To Human Rights

Biden Appointed Renowned Lawyer Corey Minor Smith Talks Importance Of Mental Health

‘I’ve Always Been A Lover Of My Community:’ Rapper Trick Trick On His Detroit Roots And Cannabis Advocacy

An Equal Voice For Everyone: Citizen Advocates Bring The Urgency World Leaders Need To Hear

Report: Association Execs Have Long-Term Concerns About Economy, AI, More

How This PR Rep Started A Non-Profit To Encourage Food Stores To Eliminate Factory Farming Meat

Recently Released Luke Scarmazzo Talks Cannabis Advocacy: 'I Served 15 Years In Some Of America's Worst Prisons'

This Founder Created A Platform To Help With Infertility, Now That Work May Help Address The Global Population Crisis

So Your Company Wants To Be An LGBTQ+ Ally? Listen To GLAAD

For Child Care Gains: Look To States, Not The Feds

Navigating Mental Health As A Business Professional

We All Have A Role In Changing Dominant Narratives To Those Of Racial Justice

Meet 11 Female Scientists, Innovators And Entrepreneurs Changing The Narrative On Menopause

A Guide to Achieving Net Zero Emissions

On The Cusp Of Advocacy: A Reflection For Nonprofit Leaders On AAPI Heritage Month

How to Make Leadership Positions More Enticing to Primary Care Physicians

how to ask for a disability accommodation for a job interview

6 Ways to Become a More Collaborative Leader

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