article thumbnail

For Small Business Owners, Revenue Earned Is A Horrible Asset To Waste

Forbes Leadership

Learn from marketing expert Alf Nucifora how cheapness becomes an accolade instead of a badge of derision.

article thumbnail

Forget The ‘Future Of Work.’ If You Focus On Customers First, Revenue Follows

Chief Executive

As a case in point, we can boil the principle that became classic 15-20 years ago, “ Putting the Service-Profit Chain to Work ” down to this: The more genuine investment we make in customers and our people (with money and time but also in aligning the heart and mission of the organization), the more revenue and profit we gain.

Revenue 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

HR Finance 101: A Guide To Finance for HR

AIHR

The main responsibility of finance is to allocate and monitor resources that support the goals of the organization while ensuring a balance between revenue and costs. Improving financial strategy: HR needs to understand the factors that drive costs and revenue in their organization. How HR can utilize financial information.

Cash Flow 117
article thumbnail

Recession-Proofing Strategies For The Agile Business Leader

Chief Executive

Employers are worried about how they can continue to generate revenue during an economic downturn. Good Marketing Is a Growth Engine, Not a Cost Center. Decisions made to stabilize your business in the short term may have far-reaching consequences when market conditions improve. after the recession. after the recession.

article thumbnail

Looking For A Successor? Don’t Overlook Your CMO

Chief Executive

And for many years, it seemed that marketers were seated right there beside them. And suddenly, marketers were indispensable. market cap speak, people listen. It’s a higher order belief, but it’s connected to where an organization gets their revenue, not their press coverage. Marketing was never considered a serious job.

article thumbnail

Understanding and Creating Sustainable Thought Leadership | Christopher Fox

Peter Winick

Examining how thought leadership interacts with marketing and communications. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Marketers, ultimately, their incentives has to do with mass numbers.

Marketing 242
article thumbnail

Lessons Learned From Public M&A Deals In 2022

Chief Executive

I have long believed that what happens in the public markets in some way, shape or form over time becomes reflected in the private markets. Lesson #1 : Renewed antitrust scrutiny is a factor in deals across sectors—even in the middle market. Private companies can also benefit from spinoffs and divestitures.

Sales 98