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Writing a Better Business Book | Josh Bernoff

Peter Winick

Tips for planning, writing, and promoting a business book. An interview with Josh Bernoff about getting your book on the shelf and discovering what success means to you. A lot of thought leaders have authored books, eager to get their insights out into the world. You must understand the needs of your book to find the right fit.

Marketing 296
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
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Strengthening a Brand with a Book | Michael Tuggle

Peter Winick

An interview with Michael Tuggle about writing a book that enables challenger brands to break out. Michael discusses what it was like working with his partner for more than 6 months of writing, and another 12 months of editing, in order to bring their book to life. When writing a book don’t edit yourself as you go.

Marketing 130
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How to Effectively Publish and Monetize Your Book | Michelle Gladieux

Peter Winick

An honest appraisal of how hard it is to market a book. An interview with Michelle Gladieux about finding her audience and getting her book into their hands. Michelle’s first book is Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. So the book is fairly recent, came out about six months ago.

Marketing 130
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All You Need To Know About Sales Incentive Programs In 2023

Vantage Circle

When it comes to sales incentive programs the first thought in your mind is monetary incentives. Let’s find out more about sales incentive programs and how to design and implement them to benefit your organization. What Is A Sales Incentive Program? Modern: Incentivisation is a part of the sales process.

Sales 105
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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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Moving from Corporate to Solo Thought Leadership | Dan Pontefract

Peter Winick

His fifth book Work-Life Bloom: How to Nurture a Team that Flourishes will be released in November of 2023. As an author much has changed over the ten years since his first book was published. In addition, we can help you implement marketing, research, and sales. One is the fifth book. This is Peter Winick.

Marketing 310