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Your book is not your business!

Peter Winick

I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea I’d like to share with you today: your book is not your business. But then I take a look and ask, ‘What are you investing in for the business? ’ Make sure that you have what you need on the business side of the house.

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Writing a Better Business Book | Josh Bernoff

Peter Winick

Tips for planning, writing, and promoting a business book. Build a Better Business Book: How to Plan, Write and Promote a Book That Matters ” is the work of the amazing Josh Bernoff, and we can’t think of a better person to help nonfiction authors succeed. So let’s start with the nonfiction business book.

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Has Business Transformation Become Obsolete?

Harvard Business Review

In today’s world, business transformation has morphed from a one-time special project to a never-ending series of transformations — the majority of which will fail. With a future full of changes, challenges, and surprises, leaders need a new approach.

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4 Rules for Diversifying Your Business

Harvard Business Review

Although conventional wisdom suggests that companies should look for growth opportunities close to their core businesses and capabilities, the author points out that diversification can be an effective growth strategy, as long as you follow four rules: 1) focus on the business unit; 2) let the business units drive their own strategies; 3) appoint business (..)

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Change Management 101: A Practical 3 Part Guide

Implementing new tools or business processes in your organization? Lemon Learning put together a practical 3 part guide to prevent the pitfalls of change management. Drive a successful change management project from diagnosis through to measurement.

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Unlocking TL Success Strategies Pitfalls, and Business Acumen with Peter Winick

Peter Winick

.” “The greatest thing about keynote speaking is quite frankly, it’s paid business development.” ” “If you’re thinking about being a thought leader, think about it with the same level of scrutiny and analytics as you would in any other business.”

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Are You in the Question Business or the Answer Business?

Peter Winick

Here’s the thought that I’d like to share with you today, and that’s this: Are you in the question business or are you in the answer business? There are situations and scenarios that we play in as experts, as thought leaders, where we’re in the question business. What do I mean by this?

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