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How to Effectively Scale your Marketing Agency

Sweet Process

In this episode of the Process Breakdown Podcast we interview Gray MacKenzie, the founder of ZenPilot, an agency that helps digital agencies find the structure and the process needed for them to operate, scale, and grow effectively.

Scaling 52
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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. What invisible forces drive those actions – and how can they be seen? Today our guest is Marcus Collins an award-winning marketer and culture translator. It’s about getting your thinking in the hands and minds of more people.

Marketing 299
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How AI Can Augment Thought Leadership | Stephanie Grayson

Peter Winick

Finding the right place for AI in marketing and thought leadership. An interview with Stephanie Grayson about getting good ideas in front of the right audience and how AI can help. She is also an AI enthusiast with a creative view on how to best use this remarkable new technology. Collation is not creation!

Marketing 130
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Understanding and Creating Sustainable Thought Leadership | Christopher Fox

Peter Winick

Examining how thought leadership interacts with marketing and communications. How do you package your thought leadership in a way that is worthy of your audience’s time? Chris helps us understand what it takes to get your ideas heard and have the audience embrace them.

Marketing 242
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Job Evaluation: Your 2024 Guide [+ Free Template]

AIHR

By comparing the responsibilities of each role within your organization, you will learn how to allocate wages fairly to remedy pay discrepancies. Research has shown that companies that achieve pay equity are more likely to attract the right talent, meet financial goals, and effectively practice innovation.

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Moving from Corporate to Entrepreneur | Jennie Blumenthal

Peter Winick

How to successfully transition from a corporate role to your own business. An interview with Jennie Blumenthal about how she is helping women move from the corporate space into their own businesses. Most people think that once you’ve hit the big role at your company, it’s smooth sailing. The reality is far different.

Scaling 254
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Overstaffing: Why It Happens and How To Avoid It in 5 Steps

AIHR

In this blog post, we’ll look at how it happens and provide tips on how to avoid it so your organization enjoys maximum efficiency. 6 dangers of overstaffing How HR can avoid overstaffing in 5 steps FAQ What is overstaffing? The company subsequently laid off 99,000 direct employees. Contents What is overstaffing?