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16 Ways To Leverage E-Commerce Trends Every Marketer Should Know About

Forbes Leadership

Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt their user experience and offerings to better meet their customers’ needs.

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Four Things B2B Marketing Can Learn From B2C

Forbes Leadership

Work on the user experience your clients have with you, and improve it constantly.

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Eyedaptic Announces EYE5 Ultralight Smart Glasses To Augment Low Vision

Forbes Leadership

Eyedaptic’s recently launched EYE5 smart glasses offer users with low vision perhaps the most slimline and wearable sight enhancement prosthetic on the market today. The device leverages both Augmented Reality (AR) and artificial intelligence to create an engaging and connected user experience.

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5 Steps to Choosing the Right Employee Engagement Software for Your Business

15Five

With a wide range of employee engagement platforms on the market, we’ve drilled down the five steps you need to take to evaluate and onboard the right solution for your business. However, onboarding the wrong software can result in wasted resources and a minimal impact on key engagement metrics such as retention, absenteeism, and turnover.

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How To Use Price Transparency To Fight Trust Issues With B2B Buyers

Chief Executive

If their supply chains are threatened, so is their entire business, and that’s not a risk they’re willing to take in tough economic markets. Many brands incorrectly believe that B2B buyers don’t want to talk to a person due to generational differences and user experience trends. Make your team available to discuss pricing.

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The Importance of Brand Positioning in 2020

Vantage Circle

There are too many products, too many companies, and too much marketing noise. It is how you differentiate your products or services for your target markets and potential customers. Get into a market with relatively less competition or create an effective brand. Brand Positioning Creates Market Differentiation.

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CEOs, Help Your Board Help You

Chief Executive

Now, because the market is moving so quickly and because we sit in a time in the country and the world that no one can predict outcomes, it requires a board that is extremely agile, extremely resilient and open-minded, and a very tight relationship with the management team,” she says.