Remove product
article thumbnail

From Product Offering to A-Ha! | Martha Orellana

Peter Winick

Taking a niche product offering to market using thought leadership. An interview with Martha Orellana about expanding your audience and turning a product offering into a luxury experience. How do you get attention for a product that could be used by millions, but few are aware of without having a massive marketing budget?

Education 244
article thumbnail

Research: Why People Really Buy Upcycled Products

Harvard Business Review

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Myths and Realities of Being a Product Manager

Harvard Business Review

Product management has become an aspirational career. A group of popular social media influencers regularly offers advice on what it takes to attain a job and succeed in this field. But their content tends to glamorize the profession, gloss over the day-to-day-realities, and dispense wisdom that isn’t always on point.

Manager 118
article thumbnail

Customers Prefer to Crowdfund Products They Can Improve

Harvard Business Review

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Benefits 118
article thumbnail

Is GenAI’s Impact on Productivity Overblown?

Harvard Business Review

We don’t know much about how LLMs change productivity at the firm level — and a close reading of recent studies suggests they can hinder as much as help.

134
134
article thumbnail

Codifying vs Productizing

Peter Winick

And that is the need to codify before you productize. So, they rush into the productization side. However if they skip the codification process or don’t spend enough time, energy, and effort on the codification process, the productization side is weaker than it should be. And here’s something to think about today.

Energy 130
article thumbnail

Mastering the Competitive Landscape: Keys to Success in Product Management Careers

Thought Leaders LLC

Using AI job coaches, job seekers can better prepare for product management careers by simulating case interviews with real-time, personalized feedback. Today’s guest post is b y Salil Sethi, Founder — ProsperCircle.com If you’re on the lookout for a product management (PM) job, you’re not alone.

Manager 84