Be A Gap Seeker—And Give Customers Something They Didn’t Know They Were Missing
Chief Executive
SEPTEMBER 30, 2022
If you’re not filling a gap, then you’re likely not contributing something worthwhile that leads to growth, something interesting, inspiring, challenging, original (entirely new), or creative (a twist on an existing idea, not entirely original). Gather information about the subject, problem or topic. Think: • What is needed?
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