AIHR

FEBRUARY 26, 2024

Contents What is culture fit? 25 cultural fit interview questions to ask (with sample answers) What is culture fit? Learn more How to Conduct an Effective Cultural Fit Assessment Why is identifying candidate culture fit so important? Hiring for cultural fit can be a powerful tool for building strong and successful teams.

Recruitment 69

Recruitment Manager Diversity Sales 69

AIHR

JUNE 29, 2022

With the rise of remote work and digital business models, the demand for skilled digital and IT talent is increasing and will continue to do so over the coming years. How can you utilize employee ambassador programs to become an attractive employer for this talent segment? What does digital talent want?

Media 112

Media Marketing Recruitment Metrics 112

Jackie Nagel

AUGUST 25, 2023

As an entrepreneur with an annual revenue of $350,000–$500,000, you are in a great position to grow your business more quickly. Numerous opportunities await you. The challenge is often about selecting the best opportunity to leverage for growth, which requires clarity, focus, and strategies to generate the most impact on your business.

Revenue 52

Revenue Metrics Small Business Travel 52

Peter Winick

NOVEMBER 14, 2022

An interview with Eric Youngstrom about creating thought leadership from the executive level down to the sales team. When launching a startup, there’s a lot to think about. But what about thought leadership? And the best way to tell that story is through thought leadership content.

Sales 242

Sales Sales Small Business Marketing 242

Help Scout Leadership

MAY 20, 2021

So how can marketing teams create content and messaging to improve customer success and drive retention? In this post, we’re sharing some great examples of customer success marketing — marketing activities and features specifically designed to help existing customers be successful with your product. Case studies.

SaaS 77

SaaS Marketing Retention Onboarding 77

Brian Balfour

OCTOBER 12, 2016

As a result, marketers now get the majority of their “learning” through this hack-tic based content. As addictive as they are, prescription-based tactics and tools won’t solve your problem, and most importantly, help you become an elite marketer. So that begs the question, how do you do this? The fundamentals.

Marketing 94

Marketing Manager Media Education 94

Peter Winick

FEBRUARY 29, 2024

Navigating the Frameworks, Models, and Trends for Scalable Impact A conversation with Peter Winick and Bill Sherman about the state of Thought Leadership from an enterprise perspective. As the conversation unfolds, AJ offers invaluable insights into optimizing outcomes with a ghostwriter. Contact us for more information.

Marketing 282

Marketing Sales Sales Diversity 282

Peter Winick

SEPTEMBER 14, 2023

An interview with Owen Sammarone about moving from basketball coach to book influencer. Having a business based around books you might assume Owen has a background in publishing or marketing, but he was previously a graduate assistance with the UConn men’s basketball program. Still, the map to get there is fascinating!

Media 298

Media Sales Sales Marketing 298

Optimum Associates

OCTOBER 28, 2021

In our previous two blog posts, we discussed the importance of executive presence and ways to foster mindsets that accelerate the learning process. In certain ways, you can compare enhancing your executive presence to achieving your personal fitness goals. Introduction. Consistent, Confident Participation (CCP).

Deliverables 52

Deliverables Energy 52

Peter Winick

NOVEMBER 28, 2022

An interview with Malcolm Hawker about moving to a smaller firm and stepping outside the paywall. In a world filled with so many voices, how do you distinguish yourself, and show your value? By sharing your ideas freely, and bringing the audience to you! As a thought leader for a vendor you need to have separation.

Scaling 237

Scaling Software Marketing Recruitment 237

Peter Winick

SEPTEMBER 15, 2022

Martina Olbert about how the pandemic has created a humanistic paradigm that is changing the way we see brands. When it comes to the “higher purpose” of your brand or organization, how much control do you have on either versus the values customers will place on them? Contact us for more information. Transcript.

Advertising 226

Advertising Marketing Media Sales 226

Get Lighthouse

SEPTEMBER 23, 2022

The day you became a manager was the day you took up a new profession : leadership. Now, you have to think about. How to make other managers successful, too. Maybe you're a newly minted senior leader, suddenly finding your team got too big and you had to promote your first managers to help you.

Manager 132

Manager Onboarding Accounts Sales 132

Chris LoCutro

OCTOBER 24, 2023

Are you ready to unlock the secrets of ‘Building Healthy, Happy, Hybrid Teams’? Our latest episode is all about guiding you to creating the perfect blend of remote and in-person teamwork that makes sense for your team! Welcome to the show, folks, I hope you're having a fabulous day, wherever you are.

Accounts 64

Accounts Software Benefits Travel 64

Chief Executive

JANUARY 19, 2023

It’s the founding principle that fueled the company’s evolution from a single restaurant into one of the nation’s largest family-owned businesses—and it’s one other companies would do well to heed amid an uncertain and volatile business environment. If we’re going to be excellent at what we do, we have to be all in,” he says.

Operations 98

Operations Benchmarking Leadership Development Scaling 98

Chris LoCutro

MAY 16, 2023

Am I talking to you? You’re an entrepreneur, a small business owner, or leader, and you’re trying to grow what you’ve got. But, with 99% of businesses in the US being “small businesses”, how do you get noticed? What Justin calls “experiential marketing”. So that's what we're gonna hit today.

Marketing 59

Marketing Small Business Sales Sales 59

Chief Executive

JULY 25, 2022

As a member of America’s CEO community, we invite you to join us. Space is very limited, and we do expect to sell out. That’s because—as you likely know already—Collins did a staggering amount of research to discover what really separated middling companies from those with decades-long outperformance. 3-4 in Denver.

Balance Sheet 98

Balance Sheet Manager Assets Engineering 98

Mark Sandborn

JANUARY 12, 2022

Furthermore, what enables a school to expand the size of the campus from 91 acres to 520 acres, while attaining a 97% placement rate? . After a successful career in publishing, consulting, speaking, and business, he was approached by the board to help resurrect the institution. The short answer is intentional leadership.

Education 70

Education Operations Hospitality Insurance 70

Andrew Chen

JUNE 25, 2019

I’ve learned a ton from these conversations, and met awesome people along the way! Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew. By Lenny Rachitsky.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 12, 2017

Hope you enjoy the writeup here! Have you ever wondered why people are bouncing from your nearly-frictionless onboarding flow? Have you ever wondered why people are bouncing from your nearly-frictionless onboarding flow? Or why people who find you via search bounce away after a few moments? The Psych Framework.

Energy 111

Energy Onboarding Insurance Travel 111

Andrew Chen

JUNE 25, 2019

I’ve learned a ton from these conversations, and met awesome people along the way! Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew. By Lenny Rachitsky.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 3, 2021

This is the type of spikey, bad viral growth you don’t want! I’ve been talking about viral loops, k-factors, and invite mechanisms for almost ten years now — it’s a favorite topic. And by the way, you can order my upcoming book here! Above: Prosperity Club, one of the first chain letters. thanks, Andrew.

Retention 72

Retention Marketing Metrics Media 72

Peter Winick

FEBRUARY 15, 2024

Insights on Business Development An interview with Russell Kern about creating educational thought leadership that speaks to the audience’s pain. As the founder of Kern and Partners, Russell has dedicated himself to optimizing human capital and empowering high-performance teams. Contact us for more information.

Education 283

Education Marketing Sales Sales 283

BCW Institute

JUNE 27, 2022

Intro: Do you feel discouraged because the realities of life have caused you to be disillusioned? Well, maybe you feel cynical. Listen in as they talk about moving past the false hope of idealism to discover true Christian hope. How do you lead forward through difficulties? June 27, 2022.

Nonprofit 52

Nonprofit Operations Employee Engagement Energy 52