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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Transcript.

ROI 202
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14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023

Forbes Leadership

Brands advertising during the Super Bowl in 2023 face challenges to maximizing the ROI of what is likely to be the largest ad spend in any brand’s yearly budget.

ROI 90
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16 Smart Ways To Measure Influencer Marketing ROI In 2023

Forbes Leadership

Best practices for measuring the ROI of influencer campaigns have evolved beyond tracking follower counts and numbers of likes.

ROI 80
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The ROI of Business Coaching: Executive Coaching ROI Statistics (2023 Updated)

Rhythm Systems Growth

More specifically, what is coaching ROI? That blog also pointed out some of the key business benefits of Executive Coaching. What do some of those benefits look like, and how do I know if I need executive leadership coaching?

ROI 52
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2023 Is The Year Of ROI In The Workplace

Forbes Leadership

In 2023, leaders are ratcheting down spending, which means not just slower hiring, but a need to keep turnover low and preserve their talent investment.

ROI 76
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The ROI of Employee Training and Development: How to Measure the Financial Benefits of Your Investments

Sweet Process

Last Updated on November 14, 2023 by Owen McGab Enaohwo Image Credit: eamesBot/Shutterstock.com In a world where companies continuously compete for a competitive advantage, an organization’s most potent weapon is its people. A vibrant and knowledgeable group can take a company to new heights.

ROI 52
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Report: The State of HR Upskilling 2023

AIHR

Get key insights into why HR is facing a critical skills gap and how leaders can get the ROI on learning that the business needs. The key to unlocking strong L&D ROI. it’s more important than ever to understand the critical success factors that determine the ROI of L&D investments.

ROI 52