Andrew Chen

AUGUST 8, 2022

100,000 users to 4 million in just 15 months, with 35% of daily signups. Referrals, sometimes as high as $500/signup, accelerated that in a big way. Typically this is based on a basic calculation of CAC/LTV, which has major weaknesses as it doesn’t take into account cannibalization (which we’ll discuss later).

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Zenefits

JANUARY 2, 2023

Or it might mean opening accounts on new platforms. This can be as simple as a signup sheet or email chain. No account yet? One excellent new year’s resolution is to focus more on social media. That might mean moving from simply posting photos on Instagram to doing reels and stories. That can come in big or small ways.

Small Business 98

Small Business Media Marketing Transportation 98

Zenefits

DECEMBER 8, 2022

If approved, post or distribute signup sheets to see if there’s interest and find times when and where the group can meet. No account yet? These are groups where staff members network for advice or potential mentors. Get the ball rolling with employee resource groups. Give employees an opportunity to suggest groups to HR or leadership.

Retention 59

Retention Diversity Benefits Administration 59

Growth Hacker

AUGUST 10, 2022

Hint: It’s not signups. It’s activated accounts, the number of new users that received value from your product during their onboarding. Step 5: Templating value Around 25% to 35% of new accounts sign up for a trial product, poke around for a few minutes, then leave and never come back. It’s not PQLs.

Onboarding 87

Onboarding SaaS Marketing Accounts 87

Andrew Chen

NOVEMBER 1, 2018

There’s a couple common frameworks to try to understand this, and one is the Growth Accounting Framework. The Growth Accounting Framework looks something like this – within each time period (say a week, or a month) – you’ll add some users, reactivate some folks who had previously churned, and some go inactive.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 15, 2021

Have we seen referral signups dip in the last week? The NACS meetings were used to evaluate the health of each of the networks and the global network as a whole — a central means of accounting for the 20 or so cities that represented the majority of revenue to the company. “So why did surge increase in San Francisco so much?

Scaling 63

Scaling Operations Revenue Metrics 63

Andrew Chen

MARCH 21, 2016

But Facebook found early traction on university campuses by requiring a college email address to create an account. That’s a level of growth that isn’t reached just by moving the needle on the conversion rate of your signup flow. For most products, limiting your potential audience would be a hinderance. You have to take big swings.

Engineering 56

Engineering Marketing Balance Sheet Advertising 56