Help Scout Leadership

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. The emphasis is on both keeping the customer longer and also expanding the relationship.” What is customer success marketing?

SaaS 79

SaaS Marketing Retention Onboarding 79

Vantage Circle

FEBRUARY 29, 2024

It can feature various employee recognition ideas , such as: Highlighting an employee of the month /year , Recognizing outstanding performance , Displaying appreciation messages from colleagues , Celebrating employee milestones , Sharing success stories , Showcasing winning employee testimonials and more.

Inclusion 52

Inclusion Diversity Employee Engagement Media 52

Chief Executive

APRIL 18, 2023

This is why we’ve seen an increase in listeners for podcast categories such as mental health, alternative health, spirituality and self-help over the last two years. Curate comforting content. Get yourself in front of these listeners with comforting content that promotes a positive listening experience.

Advertising 98

Advertising Diversity Inclusion Marketing 98

Peter Winick

SEPTEMBER 1, 2022

We start our discussion with Michael telling us about why he founded The Stevie® Awards and how it has grown from The American Business Awards® to include eight award categories each with their own focus, list of categories, and schedule across the globe. And we’re going to we’re going to talk about his story.

Media 145

Media Education Advertising Marketing 145

AIHR

JANUARY 17, 2024

Contents What is an employee persona? Creating employee personas can be helpful for HR practitioners as they can be used to optimize and customize the employee experience throughout the entire employee life cycle. Companies often create their own customized employee personas. Why should HR create an employee persona?

Engineering 93

Engineering Benefits Recruitment Retention 93

AIHR

OCTOBER 17, 2023

Contents 5 Best career page examples 1. Underscoring its role as the “Customer Company”, Salesforce showcases its commitment to facilitating deeper company-customer relationships and addressing global challenges using technology. LinkedIn careers page 2. Airbnb’s career page 3. Salesforce careers page 4.

Inclusion 87

Inclusion Diversity Benefits Recruitment 87

Peter Winick

JUNE 6, 2023

In this episode, we collect advice from our experts on the various ways a thought leader can utilize the storytelling skill to elevate their content. If you could maybe summarize that story and then let’s sort of dig into it from a thought leadership perspective. You’ve led with story and you’ve led with narrative.

Marketing 130

Marketing Employee Engagement Metrics Software 130

Vantage Circle

DECEMBER 13, 2023

Customized Escape Room Design a customized escape room experience within the office, incorporating company-related puzzles and challenges for a unique and immersive adventure. Customized Digital Awards Recognize team members with customized employee award titles for various categories.

Real Estate 105

Real Estate Marketing Scaling Inclusion 105

AIHR

APRIL 20, 2023

Various models have emerged that calculates the impact of learning spend and equate it to productivity, customer satisfaction, increased sales or improvement in revenue. Put differently, they identify where their business starts and ends, and the high-level capabilities they require to deliver products to the customers.

Sales 68

Sales Sales Fixed Costs Marketing 68

Peter Winick

APRIL 22, 2024

When I ask people this question, I get two broad categories of answers from thought leadership practitioners. And that’s the story you’ll hear today as I speak with Doctor Davron James, who is with Everyday Peace. We’ll explore how she found her lane and tested her content. So this is a very interesting story.

Advertising 176

Advertising Compliance Marketing Energy 176

Andrew Chen

AUGUST 23, 2023

I might use a prompt like this: I’m writing a blog post about how Gen Z consuming more video, playing games, and other forms of rich and interactive content will mean that they will read less long-form text like newspapers and books. In this use case, the AI doesn’t have to have a 100% hit rate on its content.

Workflows 89

Workflows Media Education Scaling 89

AIHR

OCTOBER 16, 2023

Contents What is recruitment marketing? They spread the word through engaging content on social media, job boards, internal channels (and more). Moreover, they craft a savvy content marketing strategy – blogs, videos, and live (online) events that showcase your company culture and overall employee experience.

Recruitment 91

Recruitment Marketing Media Advertising 91

Peter Winick

JULY 21, 2022

By preparing content with the right approach, you make sure that your thought leadership is there when the audience is ready to receive it. Content to the thought leadership. Meanwhile, the customer is paying for this new value that Starbucks is creating. They created a new category. So welcome, Karen.

Sales 246

Sales Sales Marketing Engineering 246

Peter Winick

MARCH 27, 2023

To gain a profound understanding of the future of their industry, Deloitte spent a year speaking with more than 800 people in the industry – including experts of all ages, Deloitte’s customers, and even their competition. Three Key Takeaways: Value comes from scale, impact, conversation, and stories. Bill Sherman Right?

Scaling 246

Scaling Engineering Diversity Education 246

15Five

DECEMBER 13, 2016

The next time you’re considering another round of bonuses and benefits, consider this study from Bain & Company, published in Harvard Business Review : The study asked 300 senior executives to assess the productivity of employees in four categories: dissatisfied, satisfied, engaged, and inspired. Customer Stories.

Employee Engagement 59

Employee Engagement Compensation Revenue Benefits 59

Vantage Circle

JANUARY 1, 2024

It helps create awesome ideas, makes customers happy, and excites the team. Pick the right channels and create content that serves the organization's goals. For instance, Vantage Pulse , an employee engagement survey tool, provides detailed engagement scores for 30+ categories. But getting better at this can be tricky.

Employee Engagement 59

Employee Engagement Media Diversity Project Management 59

AIHR

JULY 27, 2022

Contents What is scenario planning? Other categories could include “Capability and skill,” “Logistics,” and “Partnerships.” ” The organization should define a desired strategic response that coincides with the scenario for each of these categories. Category of options.

eCommerce 72

eCommerce Real Estate Marketing Operations 72

Vantage Circle

JANUARY 31, 2023

They have so far managed to emerge with new innovations every time they over-promised their customers. They are designed around how you, as a customer, would like to be treated when you enter their store. They are designed around how you, as a customer, would like to be treated when you enter their store. Let me guess.

Diversity 104

Diversity Inclusion Accounts Operations 104

Mike Griffiths

JANUARY 16, 2021

For many years, I was content to put threat avoidance and reduction actions in the backlog alongside features. If the average profit for new customers is $20,000 per annum, then we can determine if inviting qualified leads on a factory tour with product demos and giveaways that costs us $500 per head is worth it at a 5% conversion rate.

Risk Management 96

Risk Management Manager Benefits Banking 96

Andrew Chen

DECEMBER 10, 2018

Content marketing. The origin of the Michelin Guide and why content marketing still works. How to bootstrap marketplace businesses and the cold-start problem, and what the story of toothpaste can tell us about that. Next generation entertainment and networks of people+content. Content creator / influencer economy.

Media 100

Media Advertising Scaling Marketing 100

Peter Winick

NOVEMBER 28, 2022

So a lot more freedom on what content is delivered. But but being where I am now, I’ve got a lot more freedom around my messaging and the content that I create where I go kind of my editorial calendar, my editorial focus, my thought leadership focus and how I do that. Push content out there. What did I lose? ” Right.

Scaling 226

Scaling Software Marketing Recruitment 226

15Five

MARCH 14, 2023

So if you’ve ever experienced the tension between that desire to connect more deeply at work, but feeling like it’s risky, then I’ve got a feeling this story will resonate. So with that, let’s get into Holly’s story. It might be a metaphor, it might be the real story. Adam: Yeah, that’s great.

Benefits 79

Benefits Manager Banking Assets 79

Vantage Circle

JUNE 17, 2021

Encourage positive stories! It can be about individual employees, such as discussing activities when employees went above and beyond to assist a customer. Such positive stories can be beneficial to businesses and employees. Getting higher ratings from customers. Share success at work stories on social media.

Media 59

Media Employee Engagement Benefits Manager 59

AIHR

AUGUST 3, 2023

Contents What is employee attrition? That lowers the overall productivity, leading to unhappy customers and hurting your bottom line. Instead, customers use an app to navigate the store and scan items. Employees roam around assisting customers and scanning a barcode on their app to collect payment.

Reorganization 71

Reorganization Compensation Recruitment Retention 71

Zenefits

JUNE 24, 2022

The New York Times covered the meeting and headlined the story with the term that has become mainstream in America and around the world. There are 3 main categories of sexual harassment: verbal, physical and visual. Verbal harassment can come from anyone: coworkers, management, customers, or vendors.

Compliance 59

Compliance Administration Manager Onboarding 59

AIHR

JUNE 29, 2023

Contents What is a career lattice? For instance, she makes use of her relationship management skills to enter Customer Success. For example, for business analysis, we could use process modeling skills to explore an opportunity in customer journey mapping. This data is also a great source of success stories.

Business Analysis 52

Business Analysis Employee Engagement Manager Benefits 52

Brian Balfour

AUGUST 3, 2017

We can look at almost any category in SaaS and find multiple $1B+ companies who all essentially have the same core product. When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience. I look at that and ask how that can be?

Marketing 57

Marketing SaaS Scaling Small Business 57

Vantage Circle

DECEMBER 3, 2018

Business communication can be employee-employer communication, customer relations, brand management, public relation etc. CATEGORIES OF BUSINESS COMMUNICATION. Blogs, Newsletters and Forums: A great way of sharing and exchanging long-form content is through channels such as blogs, newsletters and bulletin boards.

Employee Engagement 67

Employee Engagement Project Management Media Implementation 67

Peter Winick

JUNE 29, 2023

Is it really content marketing? Where, you know, conferences weren’t happening, the in-person wasn’t happening, and people were scratching their head and go, how do we connect with customers? Well, you need stories, data, examples, anecdotes, case studies. All of those things belong to a content library.

Sales 130

Sales Sales Education Scaling 130

Vantage Circle

DECEMBER 3, 2018

Business communication can be employee-employer communication, customer relations, brand management, public relation etc. CATEGORIES OF BUSINESS COMMUNICATION. Blogs, Newsletters and Forums: A great way of sharing and exchanging long-form content is through channels such as blogs, newsletters and bulletin boards.

Employee Engagement 51

Employee Engagement Project Management Media Manager 51

Vantage Circle

MAY 2, 2019

There are countless stories in the corporate world on how companies are crumbling due to mismanagement. Medium to large businesses tend to lose 22% of their customers when they read a bad review about the company. If we look at these crises, we can probably classify these into two categories depending on their cause.

Manager 81

Manager Employee Engagement Compensation Risk Management 81

Andrew Chen

DECEMBER 10, 2018

Content marketing. The origin of the Michelin Guide and why content marketing still works. How to bootstrap marketplace businesses and the cold-start problem, and what the story of toothpaste can tell us about that. Next generation entertainment and networks of people+content. Content creator / influencer economy.

Media 40

Media Advertising Scaling Marketing 40

AIHR

SEPTEMBER 1, 2023

Contents 5 Trends that unfolded as we predicted 3 Trends that played out differently Trends that never came to pass What’s next? Unfortunately, trust has declined during this period for some – with remote working and productivity monitoring as two domains of contention. Future HR trends 5 Trends that unfolded as we predicted 1.

Real Estate 52

Real Estate Operations Inclusion Accounts 52

AIHR

OCTOBER 12, 2023

We have broken down this list of the best books on Human Resources into the four categories of HR management, popular literature on HR, HR books for beginners, and HR analytics books. With personal stories and actionable strategies, Belonging at Work is a focused approach. Let’s dive in.

Human Resources 139

Human Resources Manager Compensation Metrics 139

Vantage Circle

DECEMBER 3, 2018

Business communication can be employee-employer communication, customer relations, brand management, public relation etc. CATEGORIES OF BUSINESS COMMUNICATION. Blogs, Newsletters and Forums: A great way of sharing and exchanging long-form content is through channels such as blogs, newsletters and bulletin boards.

Employee Engagement 40

Employee Engagement Project Management Media Implementation 40

Peter Winick

AUGUST 21, 2023

You write books, travel for keynote speaking, network with other experts and create lots of content. So, what can you do to help your content sell itself? When they do you may need to update your content and offers to accommodate their growing needs. Thought leading is a busy life! Contact us for more information.

Marketing 130

Marketing Sales Sales Revenue 130

BCW Institute

JUNE 6, 2022

But I also noticed on your Twitter profile descriptor that you’ve got leadership content for truckers. Twenty years working in the church, and here you are, you’ve got leadership content for truckers. What’s this leadership content for truckers? But here’s the story behind that. Clay: Okay.

Education 52

Education Media Employee Engagement Benchmarking 52