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Research: Why People Really Buy Upcycled Products

Harvard Business Review

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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From Product Offering to A-Ha! | Martha Orellana

Peter Winick

Taking a niche product offering to market using thought leadership. An interview with Martha Orellana about expanding your audience and turning a product offering into a luxury experience. How do you get attention for a product that could be used by millions, but few are aware of without having a massive marketing budget?

Education 240
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The Myths and Realities of Being a Product Manager

Harvard Business Review

Product management has become an aspirational career. A group of popular social media influencers regularly offers advice on what it takes to attain a job and succeed in this field. But their content tends to glamorize the profession, gloss over the day-to-day-realities, and dispense wisdom that isn’t always on point.

Manager 116
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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business Review

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Benefits 117
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Is GenAI’s Impact on Productivity Overblown?

Harvard Business Review

We don’t know much about how LLMs change productivity at the firm level — and a close reading of recent studies suggests they can hinder as much as help.

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Codifying vs Productizing

Peter Winick

And that is the need to codify before you productize. So, they rush into the productization side. However if they skip the codification process or don’t spend enough time, energy, and effort on the codification process, the productization side is weaker than it should be. And here’s something to think about today.

Energy 130
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Why You Should Offer a Take-Back Program for Your Old Products

Harvard Business Review

Countries around the world are enacting legislation, known as extended producer responsibility regulations, to make companies more accountable for the end-of-life phase of their products. While companies may fear that these take-back programs would lead to increased costs that drive away consumers, new research suggests differently.

Accounts 105