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10 Ways To Leverage Relationship Marketing To Build Long-Term Loyalty

Forbes Leadership

When customers feel they have a real relationship with a brand, it not only increases retention but also improves customer satisfaction, leading to more word-of-mouth referrals and higher conversion rates in the long run.

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How to design a referral program

Andrew Chen

Above: Dropbox’s innovative growth initiative — A referral program to give/get storage. Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become popular in recent years. The history of the referral program.

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How to Improve Ecommerce Customer Experience (11 Ways)

Help Scout Leadership

We’ll show you practical ways to improve the customer experience for your ecommerce store so you can get more repeat customers and word-of-mouth referrals. Read the full article

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How Marketers Can Turn Customer Relationships Into New Pipeline

Forbes Leadership

Customer relationships are valuable not only for referrals, renewals and upsells but also for new business when they move to a new company.

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7 Foundational Customer Experience Best Practices

Help Scout Leadership

A better customer experience leads to more loyal customers and more referrals. Here are the seven CX best practices you need to get there. Read the full article

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Dual insights needed This is why I think startups end up needing both: 1) an insight about customers that gives them product/market fit 2) an insight about distribution that creates traction People building products often have an easier time product/market fit because they are building for themselves, or a customer that they already know well.

Marketing 105
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Customer Retention: CEOs Share Strategies

Chief Executive

CEOs have spent the last few years chasing suppliers, employees, price increases, digital transformation, health protocols and new customers. But that to-do list left out one crucial priority: existing customers. The classic formula holds that acquiring a customer costs up to six or eight times the outlay for retaining an existing one.