article thumbnail

Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? When this happens, neither department is focused on their own metrics or wins.

Sales 244
article thumbnail

Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra

Peter Winick

Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. He shares how an assessment they created boosted the profile of the organization, and shaped the engineering industry as a whole.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Boolean Search in Recruitment: A Practical Guide for 2024

AIHR

Software engineer” AND “Master’s degree” : This would give you profiles of software engineers who mention ‘Master’s degree’. Utilize search guides: Many search engines and databases have their own search guides. For instance, some job boards or search engines might not support certain operators or may have unique alternatives.

article thumbnail

The Breakthrough Manifesto | Kim Christfort

Peter Winick

Three Key Takeaways: A good metric for thought leadership is repeat usage. In addition, we can help you implement marketing, research, and sales. And so we’ve turned it into a engine really for innovation and transformation much more broadly versus just managing real estate, when. Moments are all around us.

Metrics 290
article thumbnail

How to Focus on Managing People (Not Roles)

15Five

They’re thinking about how best to manage salespeople, engineers, and HR specialists, instead of considering Sandra, Bryan, and Mohinder, the individuals. Engineers are more technically minded, so you need to present facts and logic to get them on your side. How can I get the sales team to close more deals?” “How

Manager 75
article thumbnail

The Only Roles and Responsibilities Template You’ll Need in 2023 (Free Download)

AIHR

Job task examples Software engineer: Write code, debug software, conduct code reviews. Let’s take a look at how skills and responsibilities support each other within two very specific job roles—a software developer and a sales manager. Think of them as the basic building blocks of a job.

Sales 78
article thumbnail

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

As I learned from the best in the industry – in particular from the Paypal mafia who had employed a metrics-driven viral approach to build some of their most iconic companies – I started to write about what we’d now call growth. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111