Peter Winick

AUGUST 22, 2022

Thinking about how organizations tell an aligned story across divisions. Given those options, how can you ensure all divisions are aligned in the story an organization’s thought leadership is telling and the brand it is building? I’m not talking about modalities like white papers and podcasts. Let’s begin.

Marketing 220

Marketing Sales Sales Employee Engagement 220

Peter Winick

SEPTEMBER 14, 2023

I’m the founder and CEO at Thought Leadership Leverage and you’re joining us on the podcast today, which is leveraging thought leadership today. Owen – Owen’s a fascinating guy I’ve just recently met and he has an interesting back story. I’m a Jersey guy. I love the origin story.

Media 302

Media Sales Sales Marketing 302

Peter Winick

APRIL 22, 2024

And that’s the story you’ll hear today as I speak with Doctor Davron James, who is with Everyday Peace. I’m Bill Sherman and you’re listening to Leveraging Thought Leadership. I’m Bill Sherman and you’re listening to Leveraging Thought Leadership. I’m happy to be here.

Advertising 176

Advertising Compliance Marketing Energy 176

Peter Winick

NOVEMBER 14, 2022

Eric explains that startups need to tell a specific story: what problem you solve, why you care about seeing it solved, and why your solution works. This story must reach buyers and potential investors – and even new hires, convincing them of the longevity and value of your startup. Let’s begin. Welcome to the show, Eric.

Sales 235

Sales Sales Small Business Marketing 235

Peter Winick

AUGUST 29, 2022

Three Key Takeaways: Blending human science with data collection allows us to understand what customers think and feel about our thought leadership. And I’m eager to talk with him about the process of interviewing executives and providing value both during the interview and the report phases. You know, you have stories to share.

Marketing 244

Marketing Digital Transformation B2C Scaling 244

Peter Winick

JUNE 6, 2023

Michelle takes her experience writing stories and applies those same principles to writing thought leadership explaining how the fundamentals of storytelling need to be followed, as well as how they can be broken to create engaging narratives. You’ve led with story and you’ve led with narrative. Adam Zuckerman Sure.

Marketing 130

Marketing Employee Engagement Metrics Software 130

Peter Winick

NOVEMBER 2, 2023

I’m the founder and CEO at Thought Leadership Leverage and you are joining us on the LinkedIn live extension of the podcast, which is leveraging thought leadership. I mean, I’m a recovering, I suppose, insider. Now that I’m. I’m five years out coming up this fall, I guess I’ve always been like that.

Marketing 306

Marketing Culture Change Sales Sales 306

Alison Green

MARCH 12, 2024

Am I a hypocrite for dating a customer? So I wanted Meg to back me up by telling him we have a rule against employees dating customers. But now, Meg is saying I manipulated her into setting a policy I didn’t abide by, and I’m a hypocrite for dating another customer. It’s five answers to five questions. Here we go… 1.

Manager 93

Manager Media 93

Peter Winick

SEPTEMBER 19, 2022

Those people act as ambassadors for the brand, building a strong org reputation — and that brings in customers. By elevating your people, you create passionate ambassadors for your brand, and create an online presence that is credible, trustworthy, and relatable – and that brings in more customers! I’m Bill Sherman.

Media 243

Media Recruitment Scaling Retention 243

Peter Winick

AUGUST 4, 2022

Using thought leadership to tell your story and humanize your brand. Enterprise software can be a complicated story to tell. Our conversation begins with an active discussion of thought leadership’s ability to help tell a complex, enterprise story in a way that humanizes your brand. Transcript. This is Peter Winick.

Marketing 246

Marketing Software B2B Media 246

Peter Winick

OCTOBER 23, 2023

Scott is a consultant, speaker, and author of The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees, and Communities. I’m Bill Sherman, and you’re listening to leveraging Thought leadership. Same with customers. I’m not with my wife right now. Let’s begin.

Media 296

Media Marketing Employee Engagement Scaling 296

Peter Winick

FEBRUARY 6, 2023

Today, I’m talking with Simon Leslie, the co-founder and CEO of Ink Global, a media company that connects brands with global audiences. Publishing the book brought a new level of credibility to his thought leadership, allowing Simon to take bigger steps in telling the story of his business to wider audiences. Great, right?

Travel 145

Travel Sales Sales Media 145

Peter Winick

SEPTEMBER 12, 2022

I’m the founder and CEO of Thought Leadership Leverage, and you’re joining us on our LinkedIn Live today. Peter Winick So I’m really excited about that. I’ve got two amazing guests that I’m also glad to call friends. Mark Goulston Well, there’s always a back story to everyone.

Real Estate 211

Real Estate Hospitality Marketing Nonprofit 211

Peter Winick

FEBRUARY 9, 2023

I’m the founder and CEO at Thought Leadership Leverage and you are joining us on the podcast today, which is Leveraging Thought Leadership. And I’m more than impressed by your pronunciation of my last name. So I want to start with sort of the origin story, Right. I’m also an entrepreneur.

Energy 232

Energy Travel Marketing Manager 232

Peter Winick

JUNE 26, 2023

Carlos explains how part of the job of a thought leader is to convey your message in relatable terms but also somehow make it fun, through story or anecdotes. Bill Sherman I’m Bill Sherman and you’re listening to Leveraging Thought Leadership. Who are you trying to reach? What’s the core essence of your insights?

Scaling 246

Scaling Education Media Sales 246

Peter Winick

JULY 22, 2022

Bill Sherman I’m Bill Sherman. Bill Sherman So, Mary, one of the things that you and I have talked about and I’m eager to explore more in this conversation, is the relationships between thought, leadership and entrepreneurship and how are they similar? And you’re listening to Leveraging Thought Leadership.

Marketing 244

Marketing Scaling Energy Sales 244

Peter Winick

JANUARY 9, 2023

She is also the President and COO of Gong, a company that analyses customer facing interactions to deliver the insights needed to close more deals. Bill Sherman I’m Bill Sherman and you’re listening to Leveraging Thought Leadership. I’m going to push our features and functions. Thought Leadership at Sherm.

Sales 130

Sales Sales Media Marketing 130

Peter Winick

SEPTEMBER 21, 2023

An interview with Kraig Kleeman about crafting custom live performances for events and connecting with C-Suite executives. This is Peter Winick, I’m the founder and CEO at Thought Leadership Leverage and you’re joining us on the podcast today, which is leveraging thought leadership. All right thought leaders – be honest.

Deliverables 249

Deliverables Energy Accounts Payable Sales 249

Peter Winick

MARCH 27, 2023

To gain a profound understanding of the future of their industry, Deloitte spent a year speaking with more than 800 people in the industry – including experts of all ages, Deloitte’s customers, and even their competition. Three Key Takeaways: Value comes from scale, impact, conversation, and stories. Let’s begin.

Scaling 246

Scaling Engineering Diversity Education 246

Peter Winick

SEPTEMBER 15, 2022

How brands can shift advertising to meet new needs of customers. When it comes to the “higher purpose” of your brand or organization, how much control do you have on either versus the values customers will place on them? Peter, I’m sorry for that intro. Transcript. Peter Winick And welcome, welcome, welcome.

Advertising 205

Advertising Marketing Media Sales 205

Peter Winick

MARCH 16, 2023

If you are thinking about sharing your story, be sure to include real stories, human moments, and a personal touch to your experience and insights. I’m the founder and CEO at Thought Leadership Leverage and you’re joining us on the podcast today, which is Leveraging Thought Leadership. I’m not sure which.

Scaling 130

Scaling Real Estate Sales Sales 130

Peter Winick

AUGUST 25, 2022

Elevating customer service and employee satisfaction in a hybrid workforce. If you thought a global pandemic would dim the lights of customer service – you thought wrong! Customers still want answers to questions, friendly assistance, and solutions for their problems. you’ll want to listen to this episode!

Manager 169

Manager Hospitality Travel Sales 169

Peter Winick

AUGUST 28, 2023

I’m Bill Sherman and you’re listening to Leveraging Thought Leadership. Karthik Nagendra That’s a long story and a story which I just don’t get tired talking about because, you know, I would say talk leadership is my first love. So customers didn’t perceive they tried the talk either.

Engineering 130

Engineering Sales Sales Marketing 130

Peter Winick

OCTOBER 31, 2022

For more than 10 years, they’ve been encouraging their students to use Launchpad, an accelerator which shows teams how to incorporate, develop prototypes, find customers, and prove their proposed offerings are viable. Bill Sherman I’m Bill Sherman. Can you share that story? It’s a critical question. Good to see you.

Scaling 130

Scaling Metrics Marketing Sales 130

UVA Darden

JANUARY 25, 2024

The Story of Husk Power Systems When Sinha and his co-founders Gyanesh Pandey, Ratnesh Yadav and Chip Ransler (MBA ’09) launched Husk Power Systems in 2008, 3 billion people around the world didn’t have access to reliable and affordable power. Sarasvathy Paul M. But Husk also generates employment and entrepreneurship.

Energy 116

Energy Engineering Operations Business Administration 116

Peter Winick

DECEMBER 18, 2023

I’m Bill Sherman, and you’re listening to Leveraging Thought Leadership. So I’m looking forward to this conversation about how do you spot ideas, how do you identify which ones have potential and then help them to scale. I would love for you to share that story in terms of its origin story and how, you know.

Scaling 289

Scaling Assets Marketing Real Estate 289

Peter Winick

AUGUST 15, 2022

” Speaking into a webcam gives nothing back, so you have to ensure your content and stories resonate in a virtual format. I’m the founder and CEO of Thought Leadership Leverage and you’re joining us on our LinkedIn Live. And I’m actually going to read it because I think it’s awesome. Transcript.

Marketing 226

Marketing Scaling B2C eCommerce 226

Peter Winick

NOVEMBER 28, 2022

I’m Bill Sherman and you’re listening to Leveraging Thought Leadership. I’m excited for our conversation. I thought, Hey, I’m a Gartner analyst, I’ve got to have some weight in the industry. I’m a Gartner analyst. I’m a thought leader. Let’s begin. Bill Sherman Right.

Scaling 226

Scaling Software Marketing Recruitment 226

Peter Winick

APRIL 20, 2023

I’m the founder and CEO at Thought Leadership Leverage and you’re joining us on the podcast today, which is Leveraging Thought Leadership. It tells the story. They feel a responsibility for a customer and even consumer base. In addition, we can help you implement marketing, research, and sales. This is Peter Winick.

Travel 191

Travel Marketing Implementation Risk Management 191

Peter Winick

MARCH 6, 2023

A lot of news stories lately have focused on the use of AI “bots” to answer questions, generate images, or create entire dissertations on a topic. Bill Sherman I’m Bill Sherman. Bill Sherman So I’m excited to talk about thought leadership with you. Reports or Microsoft stories, Right.

Media 130

Media Marketing Sales Sales 130

Peter Winick

MARCH 30, 2023

I’m the founder and CEO at Thought Leadership Leverage and you’re joining us on the podcast, which is Leveraging Thought Leadership today. It’s cold here, but, you know, I’m a Nordic creature. But your grind is obviously based on the Big B story. So maybe tell us what the origin story.

Cash Flow 130

Cash Flow Marketing Revenue Sales 130

Peter Winick

SEPTEMBER 1, 2022

I’m the founder and CEO at Thought Leadership Leverage. And we’re going to we’re going to talk about his story. Michael Gallagher I’m looking then you’ll be there. Michael Gallagher Which tells the story about the Stevie Award trophy. Transcript. Peter Winick And welcome, welcome, welcome.

Media 145

Media Education Advertising Marketing 145

Peter Winick

AUGUST 1, 2022

So, today I’m speaking with Steve Watt. So, I’m eager to sit down with Steve to explore the intersection of social selling and thought leadership. Bill Sherman I’m Bill Sherman and you’re listening to Leveraging Thought Leadership. But like you said, how do I know when I’m buying from you?

Sales 231

Sales Sales Scaling Marketing 231

Andrew Chen

FEBRUARY 12, 2024

And yet this is exactly what you should do when you talk to investors, partners, customers, and potential employees. Describing usage and telling stories, not just revenue. Having a pithy story about how you were a Shopify seller, and that’s how you got to building any commerce product, is incredibly helpful. Don’t hold back.

Revenue 108

Revenue Marketing Metrics Engineering 108

Peter Winick

MAY 4, 2023

Thought Leaders need to proactively tell the story of why they are the expert on the topics they discuss. I’m the founder and CEO at Thought Leadership Leverage and you’re joining us on the podcast today, which is Leveraging Thought Leadership. And I’m bored today. I’m really excited to share it.

Metrics 130

Metrics Sales Funnel Marketing Accounts 130

Chief Executive

MAY 12, 2023

At the heart of it, I’m still just a kid trying to make my dad proud and create something that he would look at and say, ‘Wow, Jesse, you’ve created something that’s really made an impact.’” This, by the way, is the subject of the book Cole and I have written called Banana Ball: The Unbelievably True Story of the Savannah Bananas.

Manager 52

Manager 52

Peter Winick

JULY 28, 2022

He’s also a speaker, as well as a leadership coach and the author of Indispensable: Build and Lead A Company Customers Can’t Live Without. I’m the founder and CEO of Thought Leadership Leverage, and you’re joining us on Leveraging Thought Leadership, the LinkedIn live edition. Transcript. Peter Winick And welcome.

Travel 220

Travel Marketing Rollout Energy 220