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Do you want to make the big bucks? Solve the big problems!

Peter Winick

I’m the founder and CEO at Thought Leadership Leverage. So, many thought leaders and authors and experts and such have in essence established a pricing structure. And that pricing structure is often dictated by the modalities or the formats that they put their work out in. Transcript. It’s Peter Winick.

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Elevating your brand with a book | Stacy Mayer

Peter Winick

I’m the founder and CEO at Thought Leadership Leverage and you’re joining us on the podcast today, which is Leveraging Thought Leadership. I’m so excited to be here. You can literally say, and I’m the person that wrote the book on dot, dot, dot. Transcript Peter Winick And welcome, welcome, welcome.

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The Enterprise Thought Leadership Blueprint | Peter Winick and Bill Sherman

Peter Winick

I’m the founder and CEO at Talk Leadership Leverage. If I’m on the user side, I need an aha, that I can apply within context. I’m in the meeting and I’m leading a team, or I’m doing a one on one. The reality is that is a low volume, high ticket price business.

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Learning to Lose Powerfully | Don Schmincke

Peter Winick

I’m Bill Sherman and you’re listening to Leveraging Thought leadership. I was in a rock band, so I thought, What the hell, I’m gonna do something great. And I’m thinking, this is not right. So I’m just having a lot of fun learning more and teaching it. Let’s begin. And I went to so.

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Are You in the Question Business or the Answer Business?

Peter Winick

I’m the founder and CEO at Thought Leadership Leverage. Two very, very different expectations around outcomes and, therefore, the positioning and the pricing and all those other things change whether you’re, you know, in the question business or the answer business. Transcript Hi there, it’s Peter Winick.

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Writing a Better Business Book | Josh Bernoff

Peter Winick

I’m the founder and CEO at Thought Leadership Leverage and you’re joining us on the podcast today, which is leveraging thought leadership today. I’m going to imagine it’s pretty small, right? I’m like, Well, you did well. In addition, we can help you implement marketing, research, and sales.

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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

I’m the founder and CEO at Thought Leadership Leverage. So I’m really, really excited about today. Becky Robinson Oh, I’m so relieved. And I’m so honored that you read my book, Peter. One is I’m a pretty terrible writer, but that’s fixable with some help. This is Peter Winick.

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