Peter Winick

APRIL 29, 2024

The PRISM (Purpose Reflection in STEM Modalities) project is an effort to provide practical tools for STEM faculty to create assignments that encourage students to reflect on their purpose and engage in meaningful conversations. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Education 177

Education Engineering Inclusion Diversity 177

Association Now Leadership

FEBRUARY 26, 2023

Communicating your association’s reason for being is essential for leaders. A simple rubric can help distill your complex activities into a powerful narrative. Your association’s story is hopefully less creepy and more authentic. Only your organization knows your members, and knows where to look to identify those headwinds.

Strategic Planning 122

Strategic Planning Nonprofit Revenue Education 122

Peter Winick

JULY 21, 2022

Getting your audience’s attention, and investing them in your thought leadership. What does it take to become a game-changer in your industry? H ow can thought leadership help your brand stand out? Use your instinct, experiment, and create thought leadership that sees around corners and tries new things.

Sales 246

Sales Sales Marketing Engineering 246

Peter Winick

FEBRUARY 20, 2023

If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. So what are your other options? We discover what the target audience loos like for Lee and Julie’s offerings. Three Key Takeaways: You need to find where your passion meets the needs of the market.

Marketing 246

Marketing Sales Sales Scaling 246

Peter Winick

OCTOBER 3, 2023

And then, how do you move your audience from thinking – to buying? Pete offers great insight into how to take new niche ideas from prototype to market and have conversations that draws your audience in. Allowing research and science to dictate the direction of your company can take you in new directions.

Marketing 292

Marketing Rollout Revenue Recruitment 292

Peter Winick

MAY 4, 2023

Finding your voice through creating content. Or to get speaking engagements based on your content? Being a thought leader can be hectic – if you know how to find the audience that needs you most! Those details made writing her book easier – and more suited to her audience’s needs!

Metrics 130

Metrics Sales Funnel Marketing Accounts 130

Peter Winick

JULY 31, 2023

Dani is also the host of the podcast Sell Smarter, Sell Faster where she offers insights, strategies, and real world example to help her audience take sales enablement to the next level. Next we discuss reaching your audience and focusing in on them. Thought leadership needs to be created with a very specific audience in mind.

Sales 130

Sales Sales Marketing Metrics 130

Peter Winick

NOVEMBER 7, 2022

An Interview with Jerome Pagani & Craig Joseph about learning to collaborate, connecting with an audience, and injecting humor into content. How can you polish your content, and tighten up the message, to best connect with the audience you are looking to reach? Contact us for more information.

Hospitality 130

Hospitality Marketing Benefits Scaling 130

Peter Winick

JULY 17, 2023

An interview with Stephanie Grayson about getting good ideas in front of the right audience and how AI can help. AI is a powerful tool that is growing at an astonishing rate, but can thought leaders trust the technology? Check your facts, your sources and make sure everything is correct. Stephanie Greyson Very much so.

Marketing 130

Marketing Sales Sales B2B 130

Peter Winick

JUNE 15, 2023

Getting the most out of your book as an entrepreneur. An interview with Stephanie Chandler about creating a marketing plan for your book and developing additional connected products. Ever thought about writing a book to support your thought leadership? It’s great to build a platform and your e-mail list.

Marketing 130

Marketing Sales Sales Media 130

Peter Winick

NOVEMBER 16, 2023

An interview with Josh Bernoff about getting your book on the shelf and discovering what success means to you. Success can take the form of launching a speaking career, generating leads, or purely having a book that makes you the authority in your field. Once you know what sort of success you want, you’ll need to plan beyond the book.

Marketing 286

Marketing Sales Sales Energy 286

Mark Sandborn

JANUARY 16, 2023

You need to know about Open AI and chatGBT if you don’t already. Roger Montti from Search Engine Journal says chatGBT it may be the most important tool since modern search engines. If you are considering hiring Mark to speak to your group, here are just a few reasons why you won’t be disappointed: 1.

Engineering 82

Engineering Energy Software Implementation 82

Mind Tools Leadership

NOVEMBER 23, 2023

But superheroes have held audiences captivated for a lot longer than that. Audiences have been ready for the MCU for nearly 100 years. His deep sense of commitment to helping others is summed up in his calling card, “your friendly neighborhood Spiderman!” The Hulk: Keeping Your Cool You won’t like him when he’s angry.

Energy 104

Energy Travel 104

Walk Me

JUNE 6, 2023

We’re also sharing multiple options for our favorite digital tools to help you make training videos more quickly and effectively— because quality doesn’t always have to take forever. But if you want to create your training videos in-house, you definitely can! Ask yourself questions like: What does my audience want from this video?

Software 52

Software Education Change Management SaaS 52

Peter Winick

MAY 8, 2023

An interview with David Hutchens about crafting stories to engage an audience and create emotional connection. With that in mind, how can a thought leader tell stories that bring your ideas to life? He is also the author of Story Dash: Find, Develop, & Activate Your Most Valuable Business Stories… In Just a Few Hours!

Advertising 130

Advertising Sales Sales Banking 130

Peter Winick

MARCH 6, 2023

Spencer explains why these aspects are the foundation of good thought leadership and how you risk your reputation when your thought leadership leans into the realms of product marketing or sales enablement. When creating thought leadership, lead with the problem your product solves, and not the product itself.

Media 130

Media Marketing Sales Sales 130

Chief Executive

SEPTEMBER 30, 2022

Once you gather information and analyze your data, look for a gap that points to a gain. Identify a gap: a missing piece that fills a need or void in your business, the marketplace or the sector. If you notice a gap, start there, and see if there’s a gain; then form your goal. Think about an audience.

Transportation 97

Transportation Hospitality Operations Benefits 97

Peter Winick

JANUARY 9, 2023

Kelly shares what sales can do to aid in that goal and the tools they’ll need to succeed. We learn the steps he had to take to make it a meaningful position within the organization and how he discovered ways to bridge the gap between the important research they were conducting and the audience they hoped to reach. Let’s begin.

Sales 130

Sales Sales Media Marketing 130

Peter Winick

FEBRUARY 16, 2023

Knowing when to keep your feet on the ground, and when to make a leap of faith, is a critical skill. But how do you know when it’s time to jump? Don’t fill your thought leadership with verbiage that will leave your audience baffled. Take the time to teach your audience.

Implementation 258

Implementation Energy Sales Sales 258

AIHR

NOVEMBER 28, 2022

Excel provides HR professionals with a dynamic, relatively easy-to-use analysis tool. This article showcases some lesser-known Excel tools and functions that will help you power up your HR data analysis capabilities. Cleaning your data Analyzing your data Storytelling Dashboarding. HR data analysis process.

Sales 91

Sales Sales Assets Administration 91

Peter Winick

JULY 20, 2023

Monetizing the wisdom in your thought leadership book An interview with Stacey Hall about her new book, creating alignment with your core values, and marketing derivatives of the book. Ever heard, “To be successful, you have to get out of your comfort zone!” It is important to publish your book in different formats.

Sales 130

Sales Sales Marketing Media 130

Peter Winick

SEPTEMBER 1, 2022

Awarding excellence and educating an audience about a new product. Launching a new product like ImageShield requires educating the target audience on why this product is a necessity. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information.

Media 164

Media Education Advertising Marketing 164

Monday Task Management

JUNE 13, 2022

Making sure your message reaches the right audience and resounds with them is one of the most challenging aspects of marketing. But seeing your target audience’s critical aspects in one place on a marketing mix template can make this process easier. A marketing mix template helps: Define your target audience.

Marketing 52

Marketing Workflows Media Software 52

Monday Task Management

JUNE 13, 2022

Making sure your message reaches the right audience and resounds with them is one of the most challenging aspects of marketing. But seeing your target audience’s critical aspects in one place on a marketing mix template can make this process easier. A marketing mix template helps: Define your target audience.

Marketing 52

Marketing Workflows Media Software 52

Vantage Circle

JUNE 14, 2022

Employee testimonials are powerful communication tools that the HR department can use to attract new talent. Potential employees are three times more likely to trust your company when they hear about it from their current employees versus official communication channels. Of course, employee testimonials were among the main tools.

Benefits 105

Benefits Media Manager Small Business 105

Zenefits

AUGUST 8, 2022

Fortunately, there are several different ways that you can digitize your business if you’re willing to put in the work. Of course, like anything you do in business, you’ve got to start by learning your options and then coming up with a plan. What are the benefits for your company of going digital? Improved customer experience.

eCommerce 52

eCommerce Marketing Digital Transformation Benefits 52

Peter Winick

DECEMBER 22, 2022

If you feel your leadership style is no longer meeting the needs of your organization, you’ll learn a lot from this episode. Do not attempt to separate the principle of your message from the practice of it. Doing so can cause your message to come off as fake or disingenuous. Contact us for more information. Stephen M.R.

Scaling 246

Scaling Operations Marketing Benefits 246

Peter Winick

APRIL 22, 2024

By infusing her lectures with insights on cultivating inner peace amidst life’s challenges, she witnessed a profound impact on her audience’s well-being and mindset. Tune in to Leveraging Thought Leadership and embark on your own journey of empowerment and transformation. Contact us for more information.

Advertising 220

Advertising Compliance Marketing Energy 220

Association Now Workplace

JULY 12, 2023

To use the technology well, associations need to evaluate how the tool provides strategic value that aligns with their organization and set out principles and policies for its use and purpose.” Including policies about how to handle confidential information should be part of your transparency effort,” Rau said.

Implementation 90

Implementation 90

Vantage Circle

OCTOBER 17, 2022

And to make them feel appreciated, the employee spotlight is a fantastic tool that fosters a positive workplace culture, increases employee retention , and nurtures value for work. This blog is an overview of all you should know about employee spotlights. You can publish the posts in multiple formats at your convenience.

Media 98

Media Sales Sales Human Resources 98

Chief Executive

JUNE 2, 2022

In this communication and connection ‘gap’ between me and the audience, there was a palpable void. As a consequence, we really don’t know each other, but we still want to believe we do.”. It means we don’t truly know each other. Instead, what we have is a “consoling illusion that we know each other.”

Marketing 98

Marketing Revenue Media Sales 98

Peter Winick

DECEMBER 1, 2022

On this episode, Leveraging Thought Leadership’s hosts, Peter Winick and Bill Sherman , get together to share their insights about organizational thought leadership, institutionalizing it across an organization, and how it can create authentic relationships and increase audience loyalty. You know what that looks like?

Marketing 236

Marketing Metrics Accounts Payable Media 236

Jackie Nagel

MARCH 15, 2022

It’s a jungle out there, especially when understanding the terminology to market your small business. What’s worse than not knowing a vital marketing phrase? And, the technician does the “roll up your sleeves” actual work of the business. It also may include a quick synopsis of your work.

Small Business 52

Small Business Marketing Implementation Manager 52

Peter Winick

APRIL 3, 2023

Ask the right questions in the right way to ensure your research is accurate. You’re doing research for your thought leadership? But how do you know that you’re asking the right questions? Don’t be afraid to step out of your comfort zone. Just as perception changes so too does how people communicate.

Inclusion 130

Inclusion Engineering Marketing Diversity 130

AIHR

OCTOBER 23, 2023

How can you improve your odds of finding and retaining top talent? This handy tool serves as a guide for attracting and recruiting candidates who are the best fit for your organization. We’ll explore the step-by-step process of defining your ideal candidate. Candidate persons are a valuable tool during recruitment.

Recruitment 104

Recruitment Engineering Marketing Manager 104

Association Now Leadership

SEPTEMBER 6, 2023

Though the board might believe it knows what members want, associations can often do more to help board members gather direct feedback from different voices and outlets, instead of relying on anecdotal information. You want to gather input from different voices and diverse audiences.”

Government 115

Government Diversity 115

AIHR

MARCH 11, 2024

Investing in employee happiness surveys is not only helpful for boosting team morale, it’s good for your bottom line too. Happy employees are also less likely to leave your company, saving you the costs associated with recruitment and training. How well do you feel your colleagues collaborate and work as a team? Did you know?

Benchmarking 88

Benchmarking Compensation Scaling Software 88