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Purpose vs. Meaning in Brands | Dr. Martina Olbert

Peter Winick

How brands can shift advertising to meet new needs of customers. An interview with Dr. Martina Olbert about how the pandemic has created a humanistic paradigm that is changing the way we see brands. Today we will examine the impact COVID has had on how consumers see brands and the value we place on them.

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Threading the Needle of Thought Leadership | Nora DePalma

Peter Winick

Shaping the conversation of topics that are not universally agreed on. Topics like climate change can be a hot button issue in discussions. So how can you deliver thought leadership on controversial topics without disengaging various portions of your audience? And how does that impact the brand? Let’s begin.

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The Power of Investing in People | Zoe Bermant

Peter Winick

In thought leadership, which comes first: the brand or the people? Those people act as ambassadors for the brand, building a strong org reputation — and that brings in customers. An interview with Zoe Bermant about elevating the insights of your people, the Caroself , and women in thought leadership. The answer is always people.

Media 243
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Creating a Structure for Thought Leadership| Lynette Jackson

Peter Winick

How thought leadership can be an umbrella for the brands of your organization. Lynette has a background in journalism, communication, and branding making her the perfect person to help us explore the topic. Lynette explains how thought leadership can become an umbrella for the brands of your organization.

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Solving Social Media Anarchy In Your Shop

Chief Executive

Thousands of brands have raised their profiles and created huge marketing relevance through savvy use of TikTok, Twitter, LinkedIn, Facebook, Instagram and other social media. But to what extent is every employee a brand ambassador for us? Should we or shouldn’t we do content moderation?” What about free speech?

Media 98
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Thought Leadership and Adult Learning | Manja Horner

Peter Winick

I think what we have to do is put ourselves in the shoes of that brand new beginner, if that’s who we’re teaching, you know, if we’re trying to take our big concept and get it into this phased approach of brand new. who does research on the topic. What are you about? What do you know? Explain to someone.

Marketing 229
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Maximize Employees’ Reskilling And Upskilling Power

Chief Executive

By breaking down personal growth into both upskilling and reskilling, leaders can better assign personalized plans to their high-potential employees to enable them to assume new roles if needed. Upskilling aims to improve both the soft skills (e.g., leadership, public speaking, people management) and technical skills (e.g.,