Purpose vs. Meaning in Brands | Dr. Martina Olbert
Peter Winick
SEPTEMBER 15, 2022
How brands can shift advertising to meet new needs of customers. An interview with Dr. Martina Olbert about how the pandemic has created a humanistic paradigm that is changing the way we see brands. Today we will examine the impact COVID has had on how consumers see brands and the value we place on them.
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