Remove content-category case-studies
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How AI Can Augment Thought Leadership | Stephanie Grayson

Peter Winick

Our guest today is Stephanie Grayson, a Content Marketing Leader and Thought Leadership Advisor with experience in the worlds of agency marketing, large consulting houses, and enterprise scale software. We start the conversation by defining the difference between thought leadership and content marketing. Stephanie Greyson Sure.

Marketing 130
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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout Leadership

So how can marketing teams create content and messaging to improve customer success and drive retention? It’s also called customer marketing or retention marketing, and it focuses on creating content and communications for your existing customers rather than new prospects. Case studies. Customer events.

SaaS 77
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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

To keep them engaged, you need to produce content that is rigorous, robust, and relevant. We produce about 120 reports a year, including five major research studies that generally include interviews with two to 3 to 4000 global executives and consumers for each one. Quite a lot of content there. So across six roles in one study.

ROI 225
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Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra

Peter Winick

This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. We also discuss category creation and the need to continue to look forward, finding new ways to solve old problems. So this this happened to be my first job. The way I would look at it.

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Predictors of Job Performance: What Drives Insurance Sales Agents [Case Study]

AIHR

Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. It was a Zimbabwean insurance company with an overall staff of 680 at the time of the study. The sales agents assessed in this study were all based in Zimbabwe. Correlations found in the study. Predictors of performance.

Insurance 131
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Recognizing Thought Leadership | Michael Gallagher

Peter Winick

We start our discussion with Michael telling us about why he founded The Stevie® Awards and how it has grown from The American Business Awards® to include eight award categories each with their own focus, list of categories, and schedule across the globe. There probably wasn’t an e-commerce category in 2002 or a digital.

Media 173
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21 HR Books Every HR Professional Should Read in 2024

AIHR

We have broken down this list of the best books on Human Resources into the four categories of HR management, popular literature on HR, HR books for beginners, and HR analytics books. It is arguably one of the most-read study books when it comes to HR. Let’s dive in. In its 18 chapters, the book examines the key aspects of HR.