The Middle Class of Business: Building Enduring Ventures
UVA Darden
FEBRUARY 23, 2024
In a business school,” says Sarasvathy, “we shouldn’t just be teaching high-growth, high-technology entrepreneurship. Defining the Middle Class of Business Sarasvathy has coined the term “middle class of business” to describe companies that grow and endure over time but don’t grow very large in size.
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